- Written by opinion leaders and highly respected authorities in the field
- Draws upon 50-plus years of experience in a variety of settings and roles
- Offers realistic and honest pointers - no sugar-coating
Table of Contents
Chapter 1: Introduction: an invitation
Overview: what is in the book
Chapter 2: An opaque profession: special challenges
Some professions are universally understood
What do people know about what we do?
Fashioning the value message
Implications: getting used to promotional activities
Show us the money: what money?
You mean… I have to sell myself constantly?
The good news: selling value by giving value
Chapter 3: Knowing who you are: your ‘work personality’ and your ‘best fit’
Work preferences are personal
Our fundamental approach to work vs. personal life
Questions to ponder
Implications for types of environments
Your natural role
Developing your personal skills: a growth plan
What can you do? Plenty!
Chapter 4: Developing your brand: the professional image
Do you know how others see you?
The core of our brand: the value we offer, the difference we make
Choosing a brand: rely on natural strengths
Supporting a brand: reputation and visibility in traditional and new media
Professional associations: key to brand building
Professional demeanor: it’s all about confidence
Professional polish: appearance matters
Tattoos, piercings, and purple hair: proceed with deliberation!
Chapter 5: Looking for a job: tips and tricks
Going on a hunt
Conventional and unconventional hunting locations
Using bait to attract big game
Big game sighted!
Surviving the interview call
Who pays for the hunting road trip?
Hunters look for tracks (or what do your feet say?)
Big game crossing
We’ve been there
Chapter 6: Creating your story: crafting a compelling resume
Print vs. online
Resume as sales instrument
Three common myths: don’t believe them!
Essential sections in a resume
Accuracy, consistency, and economy of words
The cover letter
Chapter 7: Knowing where you want to go: plan… but let chance have a chance!
Getting ready for the trip
Taking a detour… or two
Watch out for rough roads ahead – but use them to your advantage
Arriving at your destination
Chapter 8: Navigating organizational culture: understanding politics
Become familiar with the organizational structure and culture
Gain political power
Understand the words
Create a common bond
Deal with abuse
Deal with conflict
A few dos, don’ts, and watch-outs
Chapter 9: Winning support: ‘selling’ proposals with the business case approach
But don’t good ideas sell themselves?
What is the business case approach?
If money isn’t involved – what about grassroots support for an idea or initiative?
How are credibility and social capital built?
What does grassroots persuasion ‘look like’?
The ‘business case in reverse’: demonstrating existing value
The testimonial evidence
The ROI calculation
Chapter 10: Making the leap to a managerial role: being the boss
A management role is not a must
What is the definition of ‘manager’?
What does a manager ‘do’?
Typical management challenges
How can one learn to become a (better) manager? There has to be a way!
What you need: basic skills
What you need: personal abilities
A unique challenge: being promoted from a team to manage it
Reap the rewards
Chapter 11: Resilience at work: coping when things get tough
It’s tough all over – let’s pull together
An attitude of gratitude
A positive atmosphere is everyone’s responsibility
Dealing with difficult people
‘But I hate my work’
Should you quit?
The bottom line: trust your gut
Chapter 12: About the money
What are you worth?
What is in a compensation package?
What is in a benefits package?
When benefits are more important than money
How to assess a job offer and negotiate your compensation
The salary roller coaster
Trade or labor unions
Other professional organizations
In the end, it’s not about the money
Measuring your success
Chapter 13: Passing it on: collegial support or mentoring
Passing on knowledge and skills to others
What is meant by mentoring?
Where do you start? Just go ahead!
Chapter 14: Our colleagues speak: career snapshots
Michael C. Habib
Jane Kinney Meyers
Bente Lund Weisbjerg
Questions our colleagues want to ask
Chapter 15: Jill and Ulla speak: our professional journeys
- No. of pages: 294
- Language: English
- Copyright: © Chandos Publishing 2011
- Published: January 27, 2011
- Imprint: Chandos Publishing
- eBook ISBN: 9781780630557
About the Authors
Ulla de Stricker
Affiliations and Expertise
Affiliations and Expertise
(Total rating for all reviews)
Claudia C. Thu Jun 03 2021
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