The Host in the Machine

1st Edition

Examining the Digital in the Social

Print ISBN: 9781843345886
eBook ISBN: 9781780631844
Imprint: Chandos Publishing
Published Date: 27th July 2010
Page Count: 150
61.95 + applicable tax
49.50 + applicable tax
80.00 + applicable tax
Compatible Not compatible
VitalSource PC, Mac, iPhone & iPad Amazon Kindle eReader
ePub & PDF Apple & PC desktop. Mobile devices (Apple & Android) Amazon Kindle eReader
Mobi Amazon Kindle eReader Anything else

Institutional Access


This book tackles online social networks by navigating these systems from the birth to the death of their digital presence. Navigating the social within the digital can be a contentious undertaking, as social networks confuse the boundary between offline and online relationships. These systems work to bring people together in an online environment, yet participation can dislocate users from other relationships and deviant ‘online’ behaviour can create ‘offline’ issues. The author begins by examining the creation of a digital presence in online networks popularized by websites such as Facebook and MySpace. The book explores how the digital presence influences how social, cultural and professional relationships are discovered, forged, maintained and broken, and journeys through the popular criticisms of social networking such as employee time-wasting, bullying, stalking, the alleged links between social networks and suicide and the decline of a user’s public image. Social networks are often treated as morally ambiguous spaces, which highlights a dissonance between digital and social literacies. This discord is approached through an exploration of the everyday undercurrents present in social networks. The discussion of the digital presence ends by addressing the intricacies of becoming ‘digitally dead’, which explores how a user removes their identity, with finality, from social networks and the entire web.

Key Features

  • Identifies the undercurrents present in social networks and explores how these influence everyday life
  • Provides insight into how the digital presence insidiously encroaches on offline aspects of a user’s life
  • Examines the idea of becoming ‘digitally dead’ by discussing the often taboo subject of virtual and non-virtual suicide in the context of social networks


Researchers, teachers, tutors, and students of Internet, cultural, and media studies

Table of Contents

About the author

Chapter 1: Introduction





Chapter 2: Name/age/education/status update: creating a digital presence

Chapter 3: All a twitter: celebrities and social networking

Sycophants and imposters

I bet you look good on the dancefloor…


Chapter 4: Putting the social in social networks

Chapter 5: (Net)Working: online social networks and the New Economy

Working nine to five … what a way to make a living

Digitally present


Chapter 6: You've been poked: bullying, harassment and everyday undercurrents

Everyday undercurrents

Did I really need to know that?

Chapter 7: Are we dead yet?

Chapter 8: Conclusion



No. of pages:
© Chandos Publishing 2010
Chandos Publishing
eBook ISBN:
Paperback ISBN:


Full of interesting stories and examples… This book will be of interest to many readers who appreciate serious but accessible texts on popular culture and our co-existence in modern society with omnipresent technologies., Information Research