The Global Advantage

1st Edition

how world class organizations improve performance through globalization

Authors: Michael J. Marquardt, Ed.D.
Hardcover ISBN: 9780884153580
Imprint: Gulf Professional Publishing
Published Date: 10th November 1998
Page Count: 266


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Table of Contents

A global world; Power challenges of the global company; The GlobalSuccess model; Creating a global corporate culture; Globalizing human resources; Strategies for global success; Globalizing operations; Globalizing structures; Globalizing learning; Global steps toward global success; Appendix - GlobalSuccess capability and readiness profile.


In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents.

A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your:

  • corporate culture
  • human resources
  • strategies
  • operations
  • structure
  • learning You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status. In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors.

Key Features

Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard.Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard.


Business professionals/managers at strategic level. HR managers.


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© Gulf Professional Publishing 1998
Gulf Professional Publishing
Hardcover ISBN:

About the Authors

Michael J. Marquardt, Ed.D. Author

Affiliations and Expertise

Michael J. Marquardt, Ed.D., is professor of human resource development and program director of the overseas programs at George Washington University. He is also president of Global Learning Associates, a premier consulting firm. Marquardt has held senior management, training, and marketing positions with a number of organizations, such as Grolier, TradeTec, and World Center for Development and Training. He has consulted for many of the top global corporations, including Arthur Andersen, Marriott, Nortel, Singapore Airlines, Volvo, Motorola, and Caltex. He is the author of twelve books and nearly 50 articles in the areas of globalization and cross-cultural management.