This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree.
It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. The author explains the impact of the global economic crisis and the importance of understanding what has happened over the course of previous economic business cycles to prepare for what may happen in the future. Contrasting evidence is put forward to provide a sense of the dynamics of world economies.
A student-friendly layout in a clear and logical order, with each chapter opening with learning outcomes and a visual map showing you how the various topics relate to each other
End of chapter summaries and multiple choice questions that will ensure you gain a full understanding of key concepts
A truly international focus, using examples from Brazil, China, India and Japan, as well as Europe, North America and Australia
Undergraduate students on tourism courses and postgraduate (as an introductory text) Professionals and those on ILAM (Institute of Leisure and Amenity Management) courses
Introduction; Organisations and markets; Organisations; Markets; Further issues of demand and supply; Demand: Time preference, Elasticity and forecasting; Supply and costs; Markets in practice Market structure and pricing; Market intervention; The external operating environment; The competitive, technological, political and sociocultural environment; The macro-economic environment politics and socio-culture; Investment; Investment in the private sector; Investment in the public sector; Economic impacts; Income, employment and prices; Economic development and regeneration; The global economy; The balance of Payments and exchange rates; Globalisation; environmental economics; Environmental impacts; Sustainability; Critique; Critique, alternative perspectives and change; Political, and social economy?; Index
- No. of pages:
- © Butterworth-Heinemann 2011
- 24th May 2011
- Paperback ISBN:
University of Surrey, UK