The E-Commerce Book

The E-Commerce Book

Building the E-Empire

2nd Edition - October 16, 2000

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  • Authors: Steffano Korper, Juanita Ellis
  • eBook ISBN: 9780080518800

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Description

New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover

Key Features

* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover

Readership

Business professionals, information business and technology professionals, business and computer consultants.

Table of Contents

  • Preface
    Introduction
    1. Set the Vision
    2. Know Your Customers
    3. Select Your Marketing Strategy and Branding
    4. First Impressions are Forever - Build the Best Site Now
    5. Keep Your Customers - Invest in Customer Service
    6. Choose Fulfillment Channels that Work
    7. Choose Effective Payment Systems
    8. Know Your Infrastructure
    9. Select the Right Commerce Vendor
    10. Secure Your Investment - Security Threats and Solutions
    11. Get Ready for Wireless
    12. Commit to Never-Ending Improvement - Know the Trends and Beat Them
    Aft

Product details

  • No. of pages: 248
  • Language: English
  • Copyright: © Morgan Kaufmann 2000
  • Published: October 16, 2000
  • Imprint: Morgan Kaufmann
  • eBook ISBN: 9780080518800

About the Authors

Steffano Korper

@text:Steffano Korper and Juanita Ellis are experts in cutting edge technologies, both as university lecturers and industry leaders. Lectures and programs have been conducted at the University of Maryland, University of Texas, Southern Methodist University, and University of California, Los Angeles. Nationally recognized corporations and organizations have requested their expertise in developing and deploying e-commerce solutions in both business-to-business and business-to-consumer commerce. In 1998, they developed the E-Commerce Program. Program details may be found at http://www.going-beyond-et.com. They have been featured on local and national radio shows, including CNN, Daybreak USA, Computer Daze, and Business Day. They also have been interviewed by publications such as Entrepreneur Magazine.Steffano Korper holds a B.S. in Business and Management and an M.S. in Information Systems.Juanita Ellis holds a B.S. in Business and Management and an M.S. in Information Systems. Currently, she is working on a Doctorate in Electrical Engineering Communications at George Washington University.Korper and Ellis continue to rise in visibility in the world of E-Commerce. Their courses have expanded from Southern Methodist University and University of California, Los Angeles to dozens of short courses at major corporations, including Motorola and Sony.

Affiliations and Expertise

Going Beyond E-Commerce Technologies, Los Angeles, California, U.S.A.

Juanita Ellis

Juanita Ellis has been at the forefront in working with corporations in the areas of convergence, computer Security and e-business. Some of these companies include Sony, JCPenney, SWBell, Boeing, Xerox, Bell Atlantic, MCI, Citibank and Toyota.

Currently, she works with companies in helping deploy voice and data networks, converged solutions, VPN security and call center applications. In addition, she was a technical manager at Lotus/IBM for the southern, mid-Atlantic, and eastern regions of the United States. As a technical manager, she was responsible for designing and architecting enterprise-wide applications that integrated with enterprise resource planning systems, Internet technologies, and relational and transaction-based systems. She is currently an independent consultant.

Affiliations and Expertise

Consultant, Los Angeles, CA, USA

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