The Diversity Scorecard

1st Edition

Evaluating the Impact of Diversity on Organizational Performance

Authors: Edward Hubbard
Paperback ISBN: 9780750674577
Imprint: Butterworth-Heinemann
Published Date: 15th December 2003
Page Count: 256


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Table of Contents

Preface;Acknowledgments;PART I The Need for Diversity Measurement:1 The Business Case for Diversity,A Diversity Measurement Challenge: How Can We Ensure that Diversity Is "at" the Strategic Business Table, Not "on" the Table?,Can a Perceived Intangible Asset Like Diversity Generate Tangible Benefits?,Diversity Facts, Figures, and Financial Performance, What Do We Mean by Diversity?, Diversity Provides a Business Advantage,Failure to Implement a Diversity Program Can Be Costly, Diversity Links to Productivity and Performance, Retention,Productivity,The Link between the Lack of Diversity Programs and Absenteeism,Diversity's Contribution to the Bottom Line,Building Centers of Diversity Excellence,Final Thoughts, References; 2 Introduction to Diversity Measurement It's All Subjective...or Is It?,Reasons for Lack of Quantification in Diversity,Challenges of Quantification,The Definition of Measurement, Outcome Measures or Performance Drivers?,Building a Solid Diversity Measurement Strategy,Final Thoughts,References.
PART II The Diversity Return on Investment (DROI) Process: 3 Introduction to the Diversity ROI Process DROI: A Systematic Approach to Measurement,The Role of Diversity in Creating ROI,Identifying Diversity Deliverables, Developing a High Performance Work Environment, Alignment with Strategy,Diversity Efficiency: Core versus Strategic Measures, Final Thoughts,References,Further Reading; 4 Planning and Collecting Data, Introduction,Diversity Evaluation: Project Requirements,Objectives of the Diversity Evaluation Project,Aligning and Linking Your Evaluation Strategy with Business Needs, Collecting Data during a Diversity Initiative, Collecting Data after a Diversity Initiative, Reviewing Historical Data,Final Thoughts, References; 5 Evaluating Diversity's Contribution Introduction,Isolating Diversity's Contribution, Convert the Contribution to Monetary Value, Calculating Diversit


'The Diversity Scorecard' is designed to provide step-by-step instructions, worksheets and examples to help diversity executives and managers analyze and track the impact of their diversity initiatives to mobilize the organization for strategic culture change. Diversity is not a program; it is a systemic process of organizational change that requires measurement for organizational improvement and success.

Measuring the progress and results of diversity initiatives is a key strategic requirement to demonstrate its contribution to organizational performance. Diversity executives, professionals and managers know they must begin to show how diversity is linked to the bottom-line in hard numbers or they will have difficulty maintaining funds, gaining support, and obtaining resources to generate progress.

Many organizations collect some type of diversity-related data today, even if it focuses only on Affirmative Action statistics. "The Diversity Scorecard" focuses on tools and techniques to make sure diversity professionals are collecting and measuring the right type of data that will help ensure the organization"s success both now and in the future. This book helps the reader spend some time thinking about what they currently measure and adding new measures to a database to track progress towards their diversity vision. The basic premises of this book are that it is important to develop measures that focus on the past, present, and future; and that measures need to consider the needs of the organization"s diverse workforce, its work climate, diverse customers, the community, and shareholders.

Part I of "The Diversity Scorecard" identifies the need for diversity measurement highlighting a business case for diversity and providing an introduction to diversity measurement. Part II of the book outlines the diversity return on investment (DROI) process taking you through step-by-

Key Features

  • Applies the well-known scorecard method to diversity
  • Provides a step-by-step approach to measuring the benefits of diversity and converting that into actual dollars
  • Supplies tools to identify the key indicators for measurement and how to measure them effectively


HR Professionals, Diversity Consultants, Managers and Directors charged with diversity initiatives,Business students and academics.


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"...In The Diversity Scorecard Dr. Hubbard takes us from theory to practice. His metrics cover demographics, climate, internal/external diversity, and suppliers. While most works focus on one particular sector this book uniquely provides strategy, tactics, and communication approaches for all types of organizations...Now you can develop your own diversity scorecard from beginning to end by following the guidance in this book. It will be among the most frequently used sources in my library." --Dr. V. Robert Hayles, Effectiveness/Diversity Consultant; Co-author: The Diversity Directive: Why Some Initiatives Fail and What to Do About It "Edward Hubbard's book is a timely and invaluable contribution to the literature about diversity. It will assist organizations in determining the return on investment of diversity programs as rigorously as they do for other parts of their business." --Price M. Cobbs, M.D. "By following the suggestions in The Diversity Scorecard, organizations will be able to view and assess diversity management in the same manner as all other operations that are critical to their success. His approach provides a common language for executives, diversity practitioners, and resource managers that allows for a true objective measurement of the impact that diversity management has on the success of any organization." --Harry R. Gibbs, M.D., Vice President for Institutional Diversity, The University of Texas M. D. Anderson Cancer Center "Dr. Hubbard's book provides a unique approach to aligning Diversity Initiatives with your critical business initiatives. Full of practical tools, complex yet easy to grasp methodologies, this book presents a framework aimed at ensuring targeted, measurable outcomes." -- Je A'nna McCardie "Dr. Hubbard has written a practical, straight-forward book which provides a roadmap to help people ma

About the Authors

Edward Hubbard Author

Dr. Edward E. Hubbard, Ph.D., is President and CEO of Hubbard & Hubbard, Inc., Petaluma, CA, an international organization and human performance-consulting corporation that specializes in techniques for applied business performance improvement, workforce diversity measurement, instructional design and organizational development.

Affiliations and Expertise

President and CEO of Hubbard & Hubbard, Inc., Petaluma, CA, an international organization and human performance-consulting corporation