The Data to Dollars™ Value Chain

1st Edition

A Practical Guide to Business Analytics


  • Jaime Fitzgerald
  • Gniewko Lubecki
  • Cynthia Jaggi
  • Description

    The Data to Dollars™ Value Chain: A Practical Guide to Business Analytics provides guidance on how to create successful analytics projects, assemble teams, and plan for ongoing initiatives. The book is a thoughtful, skilled, technical and analytical guide on the methods used to truly understand customers, consumer behavior, and market opportunities.

    This practical guide contains all components of the process, along with the methods and templates needed to unlock the potential of data. Readers will learn how to "reduce the barrier to benefit" from analytics by enabling their team to get more from their analytics efforts despite budget constraints, how to staff talent and experience, how to use knowledge, and how to recognize data quality, availability, and potential political barriers within an organization.

    Key Features

    • Includes the methodology to reduce risk, avoid failure, and enhance the results of analytics projects
    • Unlocks the full potential of data with best practices, practical processes, tools, and templates from Jaime Fitzgerald, a leading analytics authority
    • Includes process guides and electronic templates that are ideal for any size, sector, or geography of an organization
    • Provides insight into the latest analytics methods used to understand customers, consumer behavior, and market opportunities.


    heads of analytics, data scientists and analysts, marketing and sales analysts, product pricing managers/analysts, social/digital media managers, CIOs, CTOs

    Table of Contents

    Preface: A crucial moment in the history of technology, data, and decision making

    Section 1: A Framework to Convert Data to Dollars

    1. Turning Data into Dollars using Analytics: Why It Matters More Than Ever

    2. How did we get here? (previous title was "today’s trends in the context of history"

    3. Defining the challenges

    4. A methodology to overcome the challenges

    5. What does it take to apply the methodology

    6. Case Studies

    Section 2: Putting the Data to Dollars Methodology into Practice

    7. The Data to Dollars™ Value Chain Methodology

    8. Opportunity Identification

    9. Insight + Analysis Requirements

    10. Data Requirements

    11. Defining the Required People, Processes and Technologies

    12. Project Planning

    13. Executing Analysis

    14. Using the Output of Analysis

    15. Onward and Upward: Growing Your Return on Data Analytics



    No. of pages:
    © 2017
    Morgan Kaufmann
    Print ISBN:
    Electronic ISBN:

    About the editors

    Jaime Fitzgerald

    The Founder and Managing Partner of Fitzgerald Analytics, Jaime has developed a distinctively quantitative, fact-based, and transparent approach to solving high stakes problems and improving results. His approach enables translation of Data to Dollars™ using methodologies clients can repeat again and again. He is equally passionate about the “human side of the equation,” and is known for his ability to link the human and the quantitative, both of which are needed to achieve optimal results. During more than 15 years serving clients as a management strategy consultant, Jaime has focused on customer experience and loyalty, customer profitability, technology strategy, information management, and business process improvement. Fitzgerald Analytics is a next-generation consulting firm that combines strategic perspective with technical and analytic expertise. The firm's clients range from Fortune 500 retailers, banks, and manufacturing companies, to non-profits and social entrepreneurs. Jaime is a frequent speaker on the topic of turning data into results using analytics, data management, technology, and process innovation.