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The Chinese Consumer Market - 1st Edition - ISBN: 9781843343325, 9781780632209

The Chinese Consumer Market

1st Edition

Opportunities and Risks

Editor: Lei Tang
Hardcover ISBN: 9781843343325
eBook ISBN: 9781780632209
Imprint: Chandos Publishing
Published Date: 29th April 2009
Page Count: 250
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Table of Contents

Chinese consumer trends; The Chinese automobile market; The cosmetic sector in China; Chinese Internet consumer behaviour; The Chinese mobile value-added services market; The Chinese media market; The Chinese 3G market; The Chinese wine market; The Chinese real estate market; The Chinese pharmaceutical products market; The Chinese tourism market.


The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

Key Features

  • The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
  • Provides the management implications in different sectors of the Chinese economy
  • Predicts future trends


Students and academics in Asian studies and international business managers


No. of pages:
© Chandos Publishing 2009
29th April 2009
Chandos Publishing
Hardcover ISBN:
eBook ISBN:

Ratings and Reviews

About the Editor

Lei Tang

Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.

Affiliations and Expertise

ESC Rennes School of Business, France