- The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
- Provides the management implications in different sectors of the Chinese economy
- Predicts future trends
Table of Contents
- Chinese consumer trends; The Chinese automobile market; The cosmetic sector in China; Chinese Internet consumer behaviour; The Chinese mobile value-added services market; The Chinese media market; The Chinese 3G market; The Chinese wine market; The Chinese real estate market; The Chinese pharmaceutical products market; The Chinese tourism market.
- No. of pages: 250
- Language: English
- Copyright: © Chandos Publishing 2009
- Published: April 29, 2009
- Imprint: Chandos Publishing
- eBook ISBN: 9781780632209
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