The Chinese Consumer Market - 1st Edition - ISBN: 9781843343325, 9781780632209

The Chinese Consumer Market

1st Edition

Opportunities and Risks

Editors: Lei Tang
Hardcover ISBN: 9781843343325
eBook ISBN: 9781780632209
Imprint: Chandos Publishing
Published Date: 29th April 2009
Page Count: 250
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Table of Contents

Chinese consumer trends; The Chinese automobile market; The cosmetic sector in China; Chinese Internet consumer behaviour; The Chinese mobile value-added services market; The Chinese media market; The Chinese 3G market; The Chinese wine market; The Chinese real estate market; The Chinese pharmaceutical products market; The Chinese tourism market.


Description

Chinese consumer trends; The Chinese automobile market; The cosmetic sector in China; Chinese Internet consumer behaviour; The Chinese mobile value-added services market; The Chinese media market; The Chinese 3G market; The Chinese wine market; The Chinese real estate market; The Chinese pharmaceutical products market; The Chinese tourism market.

Key Features

  • The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
  • Provides the management implications in different sectors of the Chinese economy
  • Predicts future trends

Readership

Students and academics in Asian studies and international business managers


Details

No. of pages:
250
Language:
English
Copyright:
© Chandos Publishing 2009
Published:
Imprint:
Chandos Publishing
eBook ISBN:
9781780632209
Hardcover ISBN:
9781843343325

About the Editors

Lei Tang Editor

Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.

Affiliations and Expertise

ESC Rennes School of Business, France