The ABC of Behavior Change

1st Edition

A Guide to Successful Disease Prevention and Health Promotion

Authors:

  • Jacqueline Kerr
  • Rolf Weitkunat
  • Manuel Moretti
    • Print ISBN 9780443074288

    Table of Contents

    Foreword

    Preface

    Section A The Scope of Behavior Change Health promotion. Health and behavior. The problem of behavior change. Planning and evaluating interventions.

    Section B Personal Factors. Personality and individual differences. Attitudes and expectations. Perceptions, cognitions, and decisions. Habits and implementation intentions. Stages of change, readiness, and motivation.

    Section C External Factors. Socio-economic environments. Physical environments. Psychosocial environments. Political and legal environments. Modern cultural environments.

    Section D Creating Behavior Change. Intervention strategies. Target audiences and target behaviors. Motivating personal change. Learning habits and skills. Persuasion. Interpersonal communication. Education. Environmental and social strategies. Mediated communication. Social marketing.

    Details

    No. of pages:
    400
    Language:
    English
    Copyright:
    © 2005
    Published:
    Imprint:
    Churchill Livingstone
    Print ISBN:
    9780443074288