Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. 'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters.

Key Features

Provides an explanation of the main themes in business communication Clarifies the complex networks of communication in organizations and how these can be used to best advantageIncludes case studies from global business and signposts to aid clarification and comprehension


Senior managers with responsibility for making change happen; HR professionals; Internal communication specialists, both consultants and practitioners; Public relations and public affairs specialists; Marketeers and adverstising agencies; Business schools and schools of communication studies; Management consultants; Strategic planners.

Table of Contents

Introduction; Business performance and communication excellence; The internal community of communication; The stakeholder revolution; Building communication capability through strategic vision and technology; Building communication capability through interpersonal competence; Communication during radical change 1: acquisitions and mergers; Communication during radical change 2: remaking the culture; Consolidating communication capability; Bibliography.


No. of pages:
© 2002
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About the authors

David Clutterbuck

Professor David Clutterbuck is one of Europe's most prolific and well-known management writers and thinkers. He has written more than 40 books and hundreds of articles on cutting edge management themes. Co-founder of the European Mentoring and Coaching Council, David also runs a thriving international consultancy, Clutterbuck Associates, which specialises in helping people in organizations develop the skills to help others. David is perhaps best-known in recent years for his work on mentoring, on which he consults around the world. David has been responsible for the implementation, monitoring, and evaluation of highly successful mentoring and coaching programmes in numerous organisations around the world, including Standard Chartered Bank, Goldman Sachs, and Nokia.

Sheila Hirst

joint managing director of item, and head of consultancy. She entered the internal communication profession in 1989, having previously worked in sales and marketing with Citibank. She has also worked in–house in a global telecomms company during a time of particular turbulence.


" Along with the growing recognition of the importance of internal communication, is the need for practitioners to build understanding and credibility for this relatively new discipline. Talking Business: Making Communication Work can help to do just that, by providing strategic substance and a whole array of practical solutions that every professional should have as part of their armoury. It is a comprehensive yet concise book which offers guidance and direction on all the key areas encountered during a career in internal communications" Vanessa Wright Communications Director Chivas Brothers " A professional book for professional communicators. It reflects the rise of internal communication up the business agenda and provides the context for effective communication as a key tool for organisational development." Mark Shanahan Director, Leapfrog Corporate Communications Ltd An excellent book for anyone trying to deal with the complexities of employee communication in the 21st century. Practical advice is combined with discussion of new tools and concepts, such as leadership communication and the role of employees as stakeholders. Its focus is the key issue of how the discipline can contribute strategically to business performance and how this can be measured. Lisa Bottle Director, Communications TRW Aeronautical Systems Talking Business draws on well researched theoretical underpinnings to provide a range of solutions to internal communications challenges, with supporting case studies to demonstrate how to put the theory into practice......A recommended read for those with HR-intensive businesses in their portfolios Business Adviser Magazine Jan 2003