1. Fundamental resources of climate and soil, water and vegetation and how they influence enterprise selection.2. The importance of right rotations for crop producers and livestock cropping systems.3. Establishing a benchmark of what is achievable for a given rainfall for crops and livestock.4. The way one enterprise affects other enterprises on the farm and how to make use of complementary and supplementary benefits.5. Reconciles the arguments of environmental scientists, who take the long term view of sustainability, with the economic arguments of business survival for the next year.6. Why it is necessary to address both the environmental and economic imperatives.7. How to calculate the most profitable enterprise mix each year as costs, prices and technology change.8. Strategies for handling risk, especially price and seasonal risks for different enterprises.9. New enterprises and how to test their feasibility.10. Whatever enterprise you choose, being good at it can make more difference than the type of enterprise chosen.
11. Presents a process for developing a maximum profit plan.12. How to set targets or benchmarks for each enterprise and to monitor physical and financial performance of each enterprise.