Strategic Marketing Decision-Making within Japanese and South Korean Companies

Strategic Marketing Decision-Making within Japanese and South Korean Companies

1st Edition - November 30, 2008

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  • Authors: Yang-Im Lee, Peter Trim
  • eBook ISBN: 9781780632506

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This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies.

Key Features

  • The work is academically underpinned and contains relevant insights for practising managers
  • The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory
  • The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches


Students and practicing managers

Table of Contents

  • The link between organizational culture and national culture; Japanese and Korean national cultural similarities and differences; Marketing strategy and customer service; Retailing strategy; The strategic marketing context; Grounded theory; Grounded theory relating to Japanese and Korean electronics companies.

Product details

  • No. of pages: 364
  • Language: English
  • Copyright: © Chandos Publishing 2008
  • Published: November 30, 2008
  • Imprint: Chandos Publishing
  • eBook ISBN: 9781780632506

About the Authors

Yang-Im Lee

Dr Yang-Im Lee is a Lecturer in Marketing at Royal Holloway, University of London. She undertook her first degree in Japan and then attended a programme of study at the School of Oriental and African Studies, University of London. Dr Lee is fluent in English, Korean and Japanese and has both studied and worked in South Korea, Japan and the UK.

Affiliations and Expertise

Royal Holloway, University of London

Peter Trim

Dr Peter Trim is a Senior Lecturer in Management and Director of the Centre for Advanced Management and Interdisciplinary Studies at Birkbeck College, University of London. Dr Peter R.J. Trim has worked in a number of industries, been employed by a number of universities both in the UK and abroad, and has published widely. He teaches various undergraduate and postgraduate marketing courses and is undertaking research into various aspects of corporate intelligence, strategic marketing and national security.

Affiliations and Expertise

Birkbeck College, University of London, UK

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