Strategy implementation in the garment industry requires a special kind of expertise. Formulating a strategy requires an entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy has a primarily managing focus. All fashion companies must, regardless of their current situation, develop a long-term strategy. There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position. Strategic management in the garment industry illustrates advances in business strategy in the garment industry for current and future managers, students of textile technology and engineers.

Table of Contents

Strategic management; Garment industry; Strategic marketing in garment industry; Strategic management in garment industry; Strategic methods; Organizational behaviour.


No. of pages:
© 2012
Woodhead Publishing India
Print ISBN:

About the author

Gordana Colovic

Dr Gordana Colovic is a professor at The College of Textile Design, Technology and Management, Serbia. She has authored 3 books and several research papers have been published in more than 65 journals.