Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations.
- Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field.
- Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field.
- Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations.
- With supporting case studies related to the strategy content, context and process, from international industries such as Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites.
Strategic Management in the International Hospitality and Tourism Industry: content and process also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoin
- Comprehensive coverage of both traditional and contemporary perspectives within strategic management in the applied context of the international hospitality and tourism industry.
- Critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field.
- Up-to-date case studies related to the strategy content, context and process from an international overview, including Carnival Cruiselines, Four Seasons Regent Hotels, Disney and McDonalds.
- Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook, and case studies with additional exercises and web links for students.
Senior undergraduate and taught postgraduate students on travel, tourism, hospitality/hotel management programmes taking courses in strategic management/ business policy. It will also be a valuable source for practicing managers in the tourism and hospitality organizations. As the text is intended to be global in its focus, principal geographic markets are Europe, USA, Hong Kong and Australasia.
Part I INTRODUCTION TO STRATEGY
Chapter 1 Introduction to Strategic Management This chapter will open the scene by providing a brief discussion on the historical origins of strategy, the writings of classic authors, the industrial organization model, the resource-based view. It will further discuss assumptions of dominant strategic management approaches. Based on these discussions, it will provide alternative definitions of strategy, strategic management and related terms. This chapter will also explain the book’s approach and structure. The proposed structure for this chapter:
- Historical origins of strategy and strategic management
- Schools of thought on strategy and strategic management
- Overall aims of strategic management – creating a competitive advantage
- Defining key terms (strategy, strategic management, mission, vision, strategic decision, tactic, program etc).
- The book’s approach and structure
Chapter 2 Strategic Management in Hospitality and Tourism This chapter will be devoted to examining and applying strategic management in the hospitality and tourism context. It will provide a brief review of the current level of strategy literature in the hospitality and tourism field and illustrate its limitations. This chapter will also discuss why tourism and hospitality organizations need strategy and strategic management and whether and how generic strategy models and theories can be applied in tourism and hospitality organizations. The proposed structure for this chapter:
- Strategy research in the tourism and hospitality field
- Why tourism and hospitality organizations need strategic management
- Understanding the contexts (1). characteristics of hospitality and tourism organiza
- No. of pages:
- © Butterworth-Heinemann 2010
- 7th January 2010
- Paperback ISBN:
Associate Professor and Chair of Hospitality Services Department, Rosen College of Hospitality Management, The University of Central Florida, Orlando FL. US
Reader in Strategic Management, Department of Hospitality, Leisure & Tourism, Oxford Brookes University
Assistant Professor in the School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong.