Description

Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons.

Key Features

* A practical look at the various aspects of effective public relations management in the sport industry * Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward * Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, team sports vs. individual sports, minor league sports and more

Readership

PR professionals or those looking to enter the Sport PR field from prior PR roles; undergraduate and graduate students in courses dealing with Sport Public Relations; Sport management academics, Sport Information Directors

Details

No. of pages:
408
Language:
English
Copyright:
© 2007
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750683029
Electronic ISBN:
9780080547572

About the editor

Joseph Favorito

Affiliations and Expertise

Vice President, Communications, International Fight League