Sports Broadcasting

1st Edition

Authors: Bradley Schultz
Paperback ISBN: 9780240804637
Imprint: Focal Press
Published Date: 31st August 2001
Page Count: 296


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A uniquely comprehensive text, Sports Broadcasting emphasizes the skills that students will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Broadcasting also offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.

Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, producing, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry.

Key Features

Coverage of essential reporting, play-by-play and anchoring skills

Unique insights into historical context and social implications

Tips on pursuing a career as a sports reporter/anchor in radio or television


Students of sports broadcasting.

Table of Contents

History; Impact; Style; Writing; Reporting; Anchoring and Play-by-play; Photography; Producing; Live Event Production; The Future; Ethics; Employment; Women and Minorities; Global Sports Broadcasting; The Future; The Commissioners' Perspective


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© Focal Press 2001
Focal Press
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About the Author

Bradley Schultz

Affiliations and Expertise

Having taught for several years as an instructor of new writing, performance, and sports broadcasting, Brad Schultz is currently on a teaching fellowship at Texas Tech University. Prior to entering academia, he spent 14 years as a sports anchor/reporter and also worked as a news anchor, reporter, and director.