Description

Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they “think through” the requirements for any specific event, teaching them to develop a knowledge strategy for event management that will guide them into their future in the field. This text focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning. Full of industry case studies strengthening the featured academic theory, and devoid of the standard “to do lists” found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field.

Key Features

* Encourages students to apply theoretical foundations to event management * Develops a knowledge strategy for event management that will guide students into their future careers * Provides a great range of industry applications which support and illustrate the academic theory

Readership

Primarily a required text for advanced undergraduate/grad students in sport, recreation and tourism event management courses. 12 of these in Canada (list available), over 200 in the US, 15 in Western Europe, at least a dozen in Australia/New Zealand

Table of Contents

Chapter 1: Traditional and Niche Sport, Recreation and Tourism Events by Dr. Cheryl Mallen and Dr. Lorne J. Adams; Chapter 2: The Concept of Knowledge in Event Management by Dr. Cheryl Mallen; Chapter 3: The Event Planning Model: The Event Development Phase, Part 1; Chapter 4: The Event Planning Model: The Event Development Phase, Part 11; Chapter 5: The Event Planning Model: The Event Operational Phase by Dr. Cheryl Mallen; Chapter 6: The Event Planning Model: The Event Implementation, Monitoring and Management Phase by Dr. Lorne J. Adams; Chapter 7: The Event Planning Model: The Event Evaluation and Renewal Phase: Part I by Dr. Scott Forrester; Chapter 8: The Event Planning Model: The Event Evaluation and Renewal Phase, Part II by Dr. Scott Forrester; Chapter 9: Event Bidding by Dr. Cheryl Mallen; Chapter 10: Facilitating Quality in Event Management by Dr. Craig Hyatt; Chapter 11: An Integral Approach to Experiential Learning: A Foundation for Event Management and Personal Development by Dr. Beth Jowdy, Dr. Mark McDonald and Dr. Kirsty Spence; Chapter 12: Conclusions by Dr. Lorne J. Adams; Appendix A: Operational Plan for the National Collegiate Athletic Association (NCAA)Round 2 Basketball Championship, San Jose, California, The Hospitality Component, by Lauren Thompson; Appendix B: Facilitation Issues and Suggestions for the Implementation, Monitoring and Management Phase of the Planning Model by Scott McRoberts; References

Details

No. of pages:
272
Language:
English
Copyright:
© 2008
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750684477

About the authors