Sport Funding and Finance

1st Edition

Authors: Bob Stewart
Paperback ISBN: 9780750681605
Imprint: Butterworth-Heinemann
Published Date: 3rd November 2006
Page Count: 248


This product is currently not available for sale.

Table of Contents

SECTION A: THE CONTEXT Chapter 1: The financial evolution of sport This chapter examines the shift of sport from the kitchen-table archetype to the corporate-boardroom archetype. It looks at the old model of amateurism and volunteerism, and traces through its transformation into a sport system that is heavily centred on the professional athlete, the governing board, and the paid manager. The effect that this shift has had on the finance skill requirements of sport managers will be investigated in some detail.

Chapter 2: The funding of sport This chapter will cover the funding of sport. It will distinguish between the different sources of funds (e.g. memberships, sponsorships, gate takings, social events, merchandising, broadcast rights, and government grants) and examine the strengths and weaknesses of each source. It will also distinguish between the funding of capital works (e.g. venues and facilities and grounds) and the funding of ongoing operations (e.g. the club, association or the organisation)

Chapter 3: Financing big-time sport This chapter will look at the special financing requirements of mega sport events like the Olympic and Commonwealth Games and Soccer World Cup, and professional sport leagues like the American NBA, MLB, and NFL, the Australian AFL and NRL, the English Premier Soccer League and different European sport leagues. It will highlight the differences and similarities in funding, and also evaluate the financial viability of major events and leagues.

Chapter 4: Government funding of sport This chapter will consider the ways in which government funds sport, and implication of different financing models for the financial viability of sport organisations. A clear distinction will be made between recurrent spending and capital spending, and between grants and subsidies. The effects of spending on comm


Sport Funding and Finance is written for students who wish to get both a broad and deep understanding of the commercial and financial structure of sport in various contexts. To this end, the book provides students with a three-tiered learning experience.

The first tier provides students with a broad appreciation of the commercial evolution of sport, and how it has managed to move from the kitchen-table model to the corporate-boardroom model, and along the way become quite a sophisticated industry from a financial viewpoint. Attention will be given to the commercial development of sport using USA and European pro-sport leagues as a benchmark. Changes in the funding arrangement of sport will be highlighted, and the different funding sources will be examined in detail. The second tier will give students a sound grounding in the principles and practice of effective financial management. Students will be introduced to basic accounting principles and practice, and then led into more complex issues of pricing, costing, financial analysis, budgeting, and financial projections. The third tier will explore future developments in sport finance and funding, and examine how they will impact on sport management knowledge and skill requirements.

Within this framework, the book will provide students with two types of learning outcomes. The first outcome is knowledge based and will include the following:

  • a grounded understanding of the commercial evolution of sport from 1950-the present
  • an understanding of the different commercial phases sport goes through to reach commercial maturity
  • an appreciation of the major global sport events and leagues, and their financial arrangements.
  • an insight into the financial strengths and weaknesses of contemporary sport.

The second outcome is skill-based, and by reading the book and comp

Key Features

  • Provides a unique balance of macro analysis of sport finance and micro-instruction in the skills of financial management
  • Developed learning features specifically created for semester long courses create an excellent learning tool for both students and lecturers
  • Provides both a broad knowledge of the commercial evolution of sport and its current financial operation


Level 1 and 2 undergraduates undertaking courses in sport management and strategy, accounting principles, financial management, budgeting, fundraising and sport studies


No. of pages:
© Butterworth-Heinemann 2007
Paperback ISBN:

About the Authors

Bob Stewart Author

Affiliations and Expertise

Associate Professor in Sport Management, Victoria University, Australia