This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success. It analyses the process - the planning and business aspects to provide a unique guide to producing events. It explains thoroughly, budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. This text is Part one of a two book set - also available is Special Events Production: the resources (isbn 987 07506 85238).'

Key Features

* Provides a clear and thorough guide to the technical, behind-the-scenes aspects of special events * Covers the steps to take creative ideas into a practical, technical and executable structure * Full colour throughout, illustrated with photos, diagrams, checklists, sample forms and schedules


2- and 4-year undergraduate and students in events planning and hospitality programs; Special event and conference planners

Table of Contents

Contents Preface Acknowledgements Chapter 1: An Introduction to Special Events and Special Event Production 1.1 Reasons for Special Events 1.2 Categories of Special Events 1.3 The Players 1.4 The Phases of Event Organization 1.5 The Responsibility Areas of Event Organization Chapter 2: Creativity 2.1 What is Creativity? 2.2 The Cognitive Process 2.3 The External Environment 2.4 Creativity Techniques and Methods Chapter 3: Budgeting 3.1 Preparing the Production Budget 3.2 Managing Cash Flow 3.3 Making a Profit 3.4 Budget Layouts 3.5 Other Financial Considerations Chapter 4: Proposals 4.1 What Wins Business 4.2 Preparing a Winning Proposal 4.3 Delivering a Winning Proposal 4.4 Ethical Considerations Chapter 5: The Production Team 5.1 Assembling and Organizing the Team 5.2 Working with the Team: Concept and Proposal Phase 5.3 Working with the Team: Coordination Phase 5.4 Working with the Team: Execution Phase 5.5 Health and Safety Issues Chapter 6: Contract Management 6.1 Definition of a Contract 6.2 What Should be Included in a Contract? 6.3 Issuing and Signing Contracts 6.4 Breaking a Contract 6.5 Resolving Disputes Chapter 7: Risk Management 7.1 Theory versus Reality 7.2 Compliance 7.3 Insurance Chapter 8: Production Management 8.1 During the Event Coordination Phase 8.2 During the Event Execution Phase Chapter 9: Event Follow-up 9.1 Following up with the Production Team


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© 2008
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