Description

Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis).

However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control.

Key Features

  • Defines an organization's goals for social networking
  • Presents the risks present in social networking and how to mitigate them
  • Explains how to maintain continuous social networking security

Readership

Information Security professionals and network managers and administrators concerned with social media usage in the enterprise.

Table of Contents

Acknowledgements

About the Author

About the Technical Editor

Chapter 1. What is Social Media?

Information in This Chapter:

What is social media?

Understanding social media

Different types and classifications

The value of social media

Cutting edge versus bleeding edge

The problems that come with social media

Is security really an issue?

Taking the good with the bad

Bibliography

Chapter 2. Opportunities of Social Media

Information in This Chapter:

Opportunities of social media

New methods of marketing to customers

Building social authority

Engaging customers

Sharing information

Getting the word out

Taking advantage of collective intelligence

Bibliography

Chapter 3. Employment and Social Media

Information in This Chapter:

Employment and social media

Using social media to find employees

Candidate screening

Using social media to find employment

Limiting personal information

Employees using social media

Allowing social media in the workplace

Bibliography

Chapter 4. Considerations for setting up Social Media

Information in This Chapter:

Considerations for setting up social media

Why are we doing this?

What is the place of social media in your organization?

Identifying your audience

Internet versus intranet

What’s being said about your brand?

Making the right decisions early

Identifying how you’ll represent yourself on the Internet

Approved representatives

Privacy

Training and policy

Bibliography

Chapter 5. Being Bold Versus being Overlooked

Information in This Chapter:

Being bold versus being overlooked

Good social media campaigns

Bad social media ca

Details

No. of pages:
346
Language:
English
Copyright:
© 2014
Published:
Imprint:
Syngress
Print ISBN:
9781597499866
Electronic ISBN:
9781597499873

About the author

Michael Cross

Michael Cross (MCSE, MCP+I, CNA, Network+) is an Internet Specialist/Computer Forensic Analyst with the Niagara Regional Police Service (NRPS). He performs computer forensic examinations on computers involved in criminal investigation. He also has consulted and assisted in cases dealing with computer-related/Internet crimes. In addition to designing and maintaining the NRPS Web site at www.nrps.com and the NRPS intranet, he has provided support in the areas of programming, hardware, and network administration. As part of an information technology team that provides support to a user base of more than 800 civilian and uniform users, he has a theory that when the users carry guns, you tend to be more motivated in solving their problems. Michael also owns KnightWare (www.knightware.ca), which provides computer-related services such as Web page design, and Bookworms (www.bookworms.ca), where you can purchase collectibles and other interesting items online. He has been a freelance writer for several years, and he has been published more than three dozen times in numerous books and anthologies. He currently resides in St. Catharines, Ontario, Canada, with his lovely wife, Jennifer, his darling daughter, Sara, and charming son, Jason.

Affiliations and Expertise

Computer Forensic Analyst with the Niagara Regional Police Service, Canada

Reviews

"...offers a broad framework that a firm can use to create or enhance its social media security program...a handy resource for firms that are trying to create an effective and secure social media program."-RSAConference.com Blog

"The book lives up to its title and effectively shows the reader how to use social media without getting caught in its myriad security, privacy, risk, and PR weaknesses."-Security Management

"...effectively shows the reader how to use social media without getting caught in its myriad security, privacy, risk, and PR weaknesses...a handy resource for firms that are trying to create an effective and secure social media program."--Security Management (online), February 2015