Social Media Security

Social Media Security

Leveraging Social Networking While Mitigating Risk

1st Edition - November 1, 2013

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  • Author: Michael Cross
  • eBook ISBN: 9781597499873
  • Paperback ISBN: 9781597499866

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Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis).However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control.

Key Features

  • Defines an organization's goals for social networking
  • Presents the risks present in social networking and how to mitigate them
  • Explains how to maintain continuous social networking security


Information Security professionals and network managers and administrators concerned with social media usage in the enterprise.

Table of Contents

  • Acknowledgements

    About the Author

    About the Technical Editor

    Chapter 1. What is Social Media?

    Information in This Chapter:

    What is social media?

    Understanding social media

    Different types and classifications

    The value of social media

    Cutting edge versus bleeding edge

    The problems that come with social media

    Is security really an issue?

    Taking the good with the bad


    Chapter 2. Opportunities of Social Media

    Information in This Chapter:

    Opportunities of social media

    New methods of marketing to customers

    Building social authority

    Engaging customers

    Sharing information

    Getting the word out

    Taking advantage of collective intelligence


    Chapter 3. Employment and Social Media

    Information in This Chapter:

    Employment and social media

    Using social media to find employees

    Candidate screening

    Using social media to find employment

    Limiting personal information

    Employees using social media

    Allowing social media in the workplace


    Chapter 4. Considerations for setting up Social Media

    Information in This Chapter:

    Considerations for setting up social media

    Why are we doing this?

    What is the place of social media in your organization?

    Identifying your audience

    Internet versus intranet

    What’s being said about your brand?

    Making the right decisions early

    Identifying how you’ll represent yourself on the Internet

    Approved representatives


    Training and policy


    Chapter 5. Being Bold Versus being Overlooked

    Information in This Chapter:

    Being bold versus being overlooked

    Good social media campaigns

    Bad social media campaigns

    Sometimes it’s better to be overlooked

    Social media hoaxes

    The human factor

    Content management

    Promotion of social media


    Chapter 6. Risks of Social Media

    Information in This Chapter:

    Risks of social media

    Public embarrassment

    Once it’s out there, it’s out there

    False information

    Information leakage

    Retention and archiving content

    Backing up social media

    Loss of data/equipment


    Chapter 7. The Dark Side

    Information in This Chapter:

    The dark side of social media


    Social engineering

    Hacked accounts


    Chapter 8. Risk Management

    Information in This Chapter:

    Risk management

    Laws and regulations



    Police use of social media

    Malware, viruses, and exploit distribution


    Chapter 9. Policies and Privacy

    Information in This Chapter:



    Blocking users

    Controlling app privacy

    Location awareness


    Chapter 10. Security

    Information in This Chapter:


    Fake accounts


    Privacy and information sharing

    Content security


    Chapter 11. Where do We go from Here?

    Information in This Chapter:

    Where do we go from here?

    The pitch, the promise, and the reality

    Who’s in charge here?

    Monitor social media

    Keeping it fresh

    Dialing it back and retaking control

    Ongoing training



Product details

  • No. of pages: 346
  • Language: English
  • Copyright: © Syngress 2013
  • Published: November 1, 2013
  • Imprint: Syngress
  • eBook ISBN: 9781597499873
  • Paperback ISBN: 9781597499866

About the Author

Michael Cross

Michael Cross is a SharePoint Administrator and Developer, and has worked in the areas of software development, Web design, hardware installation/repairs, database administration, graphic design, and network administration. Working for law enforcement, he is part of an Information Technology team that provides support to over 1,000 civilian and uniformed users. His theory is that when the users carry guns, you tend to be more motivated in solving their problems.

Michael has a diverse background in technology. He was the first computer forensic analyst for a local police service, and performed digital forensic examinations on computers involved in criminal investigations. Over five years, he recovered and examined evidence involved in a wide range of crimes, inclusive to homicides, fraud, and possession of child pornography. In addition to this, he successfully tracked numerous individuals electronically, as in cases involving threatening e-mail. He has consulted and assisted in numerous cases dealing with computer-related/Internet crimes and served as an expert witness on computers for criminal trials. In 2007, he was awarded a Police Commendation for work he did in developing a system to track local high-risk offenders and sexual offenders.

With extensive experience in Web design and Internet-related technologies, Michael has created and maintained numerous Web sites and implementations of Microsoft SharePoint. This has included public Web sites, private ones on corporate intranets, and solutions that integrate them. In doing so, he has incorporated and promoted social networking features, created software to publish press releases online, and developed a wide variety of solutions that make it easier to get work done.

Michael has been a freelance writer and technical editor on over four dozen I.T. related books, as well as writing material for other genres. He previously taught as an instructor and has written courseware for IT training courses. He has also made presentations on Internet safety, SharePoint and other topics related to computers and the Internet. Despite his experience as a speaker, he still finds his wife won't listen to him.

Over the years, Michael has acquired a number of certifications from Microsoft, Novell and Comptia, including MCSE, MCP+I, CNA, Network+. When he isn’t writing or otherwise attached to a computer, he spends as much time as possible with the joys of his life: his lovely wife, Jennifer; darling daughter Sara; adorable daughter Emily; and charming son Jason.

For the latest information on him, his projects, and a variety of other topics, you can follow him on Twitter @mybinarydreams, visit his Facebook page at, follow him on LinkedIn at, or read his blog at

Affiliations and Expertise

Hospital for Special Surgery

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