- Print ISBN 9780240817668
- Electronic ISBN 9780240817675
Social Game Design reveals what you need to know in order to create and monetize online social games. Using examples from successful game designs, you'll learn what makes these games compelling, and why people will pay to play them. This book will inspire you to apply these principles in order to meet the challenges of this new space, creating original games that both delight players and generate profit. We'll talk about different business models, how to acquire and keep players, how to sell virtual goods, and how to keep players coming back day after day.
With Social Game Design, you'll:
Introduction; A brief history of online game monetization; Industry terms; Game type vs monetization strategy; What can you do in design to help a one-time purchase game?; Design tactics for advergames; Designing for episodic content and paid unlocks; Design tactics for a purely subscription game; How to design for a free to play game with a subscription option; How to design virtual goods for your game; Currencies; Game Economy; Design considerations for combination systems; Why free-to-play is the present and future of online gaming; Review / Summary