- Print ISBN 9780123971869
- Electronic ISBN 9780123977809
Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease.
You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization’s next social data analytics project.
analysts; business intelligence professionals; sales and marketing executives; CRM and call center managers; business managers, VPs and CXOs; IT professionals, managers, and directors; data analysts, scientists, and architects; Data warehouse and database professionals