Description

Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level.

Using original case studies based on the author's own research, Resort Destinations: evolution, management and development uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean.

Key Features

* Discusses the threats to resort destinations and presents new evaluation methods and planning tools for analysis * Looks at the impact and role of individuals as visionaries, investors, marketers and planners * Case study examples from Australia's Gold Coast, Brighton UK, Las Vegas USA as well as Hong Kong, New Zealand and the Caribbean add practical insight and illustrate how theory is applied to the practical situations

Readership

Primary: Final year undergraduate and postgraduate students of tourism/geography/social study-related courses. (HESA statistics for 1999 calculated a total of 18,928 students on such degree courses.) Also undergraduate and postgraduate students on commercial recreation programmes (US mainly).

Table of Contents

The resort destination setting - The historical setting; Definitions: exploring the literature; Geographical context; Economic perspectives; The human element; Resort destination dynamics - Planning issues; Sustainability; Resort destination marketing; Management; Infrastructure issues; Examples of resort destination types - Resort destination development in developing nations; Mountain resort destinations; Resort destinations in isolated locations; City resort destinations; Island resort destinations; The future of resort destinations - Threats; The future of resort destinations.

Details

No. of pages:
288
Language:
English
Copyright:
© 2009
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750657532
Electronic ISBN:
9780080939643