Re-Inventing the Book

Re-Inventing the Book

Challenges from the Past for the Publishing Industry

1st Edition - November 18, 2016

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  • Author: Christina Banou
  • Paperback ISBN: 9780081012789
  • eBook ISBN: 9780081012796

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Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.

Key Features

  • Describes common values and features in the publishing industry since the Renaissance/invention of printing
  • Proposes a methodological framework that helps users understand current publishing issues and trends
  • Focuses on reader engagement and participation
  • Proposes and discusses the publishing chain, not only as a value chain, but also as an information chain
  • Considers the aesthetics of publishing, not only for the printed book, but also for digital material


Students, researchers and professionals in publishing, particularly academic publishing; academic librarians

Table of Contents

    • Series Page
    • Dedication
    • Foreword
    • Preface and Acknowledgements
    • 1. Introduction: The continuing revolution of Gutenberg
      • 1.1. The continuing revolution of Gutenberg: the publishing industry at a turning point
      • 1.2. New worlds for old strategies, new words for old values
      • 1.3. Toward a methodological and theoretical framework for publishing
      • 1.4. The structure of the book
    • 2. Reimagining the book: Aesthetics in publishing
      • 2.1. Setting the scene: from illustration to new multimedia technologies. Approaches and trends
      • 2.2. The artistic identity of the book. Publishers, readers and the democratization of taste
      • 2.3. The aesthetics publishing chain–circle and its explanations
      • 2.4. Reconstructing the book: the value of the paratext
      • 2.5. Reader participation and personalized copies: new aesthetic and business models
      • 2.6. Reconsidering the boundaries of the book: convergence
      • 2.7. Recalling Renaissance woodcuts: from painted prints of Renaissance to colouring books of the digital era
      • 2.8. Why aesthetics in publishing is still important. The aesthetic capital
    • 3. Reengaging readers, rediscovering strategies
      • 3.1. Reader engagement and the emergence of publishing strategies
      • 3.2. Lessons from the past: reader participation in the publishing chain. Case studies from Renaissance and the Baroque
      • 3.3. Readersourcing
      • 3.4. Rediscovering preorders
      • 3.5. From patronage to crowdfunding
      • 3.6. Short forms, serialization, series and bestsellers from Renaissance to the digital age
      • 3.7. Other business and publishing models
      • 3.8. Redefining online communities of readers
      • 3.9. Epilogue: the unexpected in publishing
    • 4. Re-discussing the publishing chain as information value chain-circle
      • 4.1. Information as an agent of change in the publishing industry
      • 4.2. Inside the page: information mechanisms of the page
      • 4.3. Renaming experience: from the publisher’s intuition to data
      • 4.4. Books everywhere: from libelli portatiles to mobiles
      • 4.5. Rediscussing the information publishing chain–circle
    • 5. Redefining publishing: Challenges from the past
      • 5.1. Re-discovering strategies, re-considering values
      • 5.2. Keep reinventing: challenges from the past for the publishing industry
      • 5.3. A comment as epilogue. Time and the book (or reinventing ourselves)
    • Timeline
    • Index

Product details

  • No. of pages: 163
  • Language: English
  • Copyright: © Chandos Publishing 2016
  • Published: November 18, 2016
  • Imprint: Chandos Publishing
  • Paperback ISBN: 9780081012789
  • eBook ISBN: 9780081012796

About the Author

Christina Banou

Vice Rector for Academic Affairs, International Relations and Extraversion, Associate Professor (Dep. of Archives, Library Science and Museology), Ionian University. Dr Banou holds a Ph.D. on the ornamentation and illustration of Greek books printed in Italy during the Renaissance and the early Baroque era (Dep. of History, Ionian University, 2002). She has been a visiting lecturer in autumn 2014 at the Robert Gordon University, Aberdeen, Business School, Dep. of Information Management. Her main areas of research interests include publishing, book policy, current trends of the publishing industry, history of the book publishing industry, aesthetics of the printed book, reading policy, development of the publishing policy and of promotion strategies, art history of the printed book, and the impact of new technologies on the book publishing activity. She has presented papers in refereed journals and has participated at international conferences. Two monographs of her concerning the publishing industry have been published in Greek: Banou, Christina (2012), Gutenberg’s Next Step: the Publishing Companies in Greece at the Beginning of the 21st century, Athens: Papazisis Publishers. Banou, Christina (2008), Diachronic Features of the Publishing Industry in the Western World, Athens: Kotinos Publications.

Affiliations and Expertise

Ionian University

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