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Rapid Sensory Profiling Techniques - 2nd Edition - ISBN: 9780128219362

Rapid Sensory Profiling Techniques

2nd Edition

Applications in New Product Development and Consumer Research

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Editors: Julien Delarue Ben Lawlor
Paperback ISBN: 9780128219362
Imprint: Woodhead Publishing
Published Date: 1st May 2021
Page Count: 584
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Table of Contents

1. The use of rapid sensory methods in R&D and research: an introduction
2. Alternative methods of sensory testing: advantages and disadvantages
3. Measuring sensory perception in relation to consumer behavior
4. Insights into measuring emotional response in sensory and consumer research
5. Expedited procedures for conceptual profiling of brands, products and packaging
6. Flash Profile, its evolution and uses in sensory and consumer science
7. Free sorting as a sensory profiling technique for product development
8. Free multiple sorting as a sensory profiling technique
9. Napping and sorted Napping as a sensory profiling technique
10. Polarized sensory positioning (PSP) as a sensory profiling technique
11. Check-all-that-apply (CATA) questions with consumers in practice: experimental considerations and impact on outcome
12. Open-ended questions in sensory testing practice
13. Temporal dominance of sensations (TDS) as a sensory profiling technique
14. Ideal profiling as a sensory profiling technique
15. Adoption and use of Flash Profiling in daily new product development: a testimonial
16. Improving team tasting in the food industry
17. Alternative methods of sensory testing: working with chefs, culinary professionals and brew masters
18. Sensory testing with flavourists: challenges and solutions
19. Projective Flash Profile from experts to consumers: a way to reveal fragrance language
20. Use of rapid sensory methods in the automotive industry
21. Testing consumer insight using mobile devices: a case study of a sensory consumer journey conducted with the help of mobile research
22. Sensory testing in new product development: working with children
23. Sensory testing in new product development: working with older people
24. Use of AI: open data
25. TCATA: application to industry to unravel product temporality to improve product performance
26. The Ideal Pair Method


Description

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.

This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.

Key Features

  • Includes overviews of method principles, pros and cons, and real case studies showing how to set-up, execute, analyze and present findings to stakeholders
  • Provides readers with a set of tools that are more rapid, more agile, and more cost efficient when compared to more traditional methods
  • Educates and empowers those working in research and development on how to meet shorter product turnaround times

Readership

R&D managers and product development personnel in the food and other consumer industries; academics with a research interest in the area of sensory perception; sensory survey and software developers


Details

No. of pages:
584
Language:
English
Copyright:
© Woodhead Publishing 2021
Published:
1st May 2021
Imprint:
Woodhead Publishing
Paperback ISBN:
9780128219362

Ratings and Reviews


About the Editors

Julien Delarue

Julien Delarue is Associate Professor of Sensory and Consumer science at AgroParisTech (Paris Institute of Technology for Life, Food and Environmental Sciences) where he is in charge of the Food Science graduate program. He conducts his research with INRA on the measure of consumers’ sensory perceptions and preferences and on its effective use in R&D. His work, which includes the role of context in hedonic measures and the development of rapid sensory descriptive methods, has been subject to many public and industrial projects. Julien Delarue is cofounder of the French society for sensory science (SFAS) and the current chair of the European Sensory Science Society (E3S).

Affiliations and Expertise

Associate Professor of Sensory and Consumer Science, AgroParisTech (Paris Institute of Technology for Life, Food and Environmental Sciences)

Ben Lawlor

J Ben Lawlor is a Sensory, Consumer and Analytical Scientist. He has he is particularly interested in areas concerning nutrition in older adults and using sensory and nutritional sciences to improve their nutritional intake, health and wellbeing.

Affiliations and Expertise

Sensory, Consumer and Analytical Scientist, Danone, The Netherlands