Rapid Sensory Profiling Techniques

Rapid Sensory Profiling Techniques

Applications in New Product Development and Consumer Research

2nd Edition - March 1, 2021
  • Editors: Julien Delarue, Ben Lawlor
  • Paperback ISBN: 9780128219362

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Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.

Key Features

  • Includes overviews of method principles, pros and cons, and real case studies showing how to set-up, execute, analyze and present findings to stakeholders
  • Provides readers with a set of tools that are more rapid, more agile, and more cost efficient when compared to more traditional methods
  • Educates and empowers those working in research and development on how to meet shorter product turnaround times


R&D managers and product development personnel in the food and other consumer industries; academics with a research interest in the area of sensory perception; sensory survey and software developers

Table of Contents

  • 1. The use of rapid sensory methods in R&D and research: an introduction
    2. Alternative methods of sensory testing: advantages and disadvantages
    3. Measuring sensory perception in relation to consumer behavior
    4. Insights into measuring emotional response in sensory and consumer research
    5. Expedited procedures for conceptual profiling of brands, products and packaging
    6. Flash Profile, its evolution and uses in sensory and consumer science
    7. Free sorting as a sensory profiling technique for product development
    8. Free multiple sorting as a sensory profiling technique
    9. Napping and sorted Napping as a sensory profiling technique
    10. Polarized sensory positioning (PSP) as a sensory profiling technique
    11. Check-all-that-apply (CATA) questions with consumers in practice: experimental considerations and impact on outcome
    12. Open-ended questions in sensory testing practice
    13. Temporal dominance of sensations (TDS) as a sensory profiling technique
    14. Ideal profiling as a sensory profiling technique
    15. Adoption and use of Flash Profiling in daily new product development: a testimonial
    16. Improving team tasting in the food industry
    17. Alternative methods of sensory testing: working with chefs, culinary professionals and brew masters
    18. Sensory testing with flavourists: challenges and solutions
    19. Projective Flash Profile from experts to consumers: a way to reveal fragrance language
    20. Use of rapid sensory methods in the automotive industry
    21. Testing consumer insight using mobile devices: a case study of a sensory consumer journey conducted with the help of mobile research
    22. Sensory testing in new product development: working with children
    23. Sensory testing in new product development: working with older people
    24. Use of AI: open data
    25. TCATA: application to industry to unravel product temporality to improve product performance
    26. The Ideal Pair Method

Product details

  • No. of pages: 584
  • Language: English
  • Copyright: © Woodhead Publishing 2022
  • Published: March 1, 2021
  • Imprint: Woodhead Publishing
  • Paperback ISBN: 9780128219362

About the Editors

Julien Delarue

Julien Delarue is Assistant Professor of Sensory & Consumer Science at the University of California Davis. His research focuses on methods to measure consumer sensory perception and preferences and on their effective use in R&D. He seeks to develop high validity consumer-oriented methods. His research explores the role of context in hedonic measures using immersive environments and digital technologies. He also works to develop and validate rapid and flexible descriptive analysis methods with application to new product development and consumer research. Formerly a Professor at AgroParisTech in the food science and technology joint research unit with INRAE and Université Paris-Saclay, he has served as the Chair of the French Society for Sensory Analysis (SFAS) and of the European Sensory Science Society (E3S).

Affiliations and Expertise

Associate Professor of Sensory and Consumer Science, AgroParisTech, Paris Institute of Technology for Life, Food and Environmental Sciences, France

Ben Lawlor

J Ben Lawlor is a Sensory, Consumer and Analytical Scientist. He has he is particularly interested in areas concerning nutrition in older adults and using sensory and nutritional sciences to improve their nutritional intake, health and wellbeing.

Affiliations and Expertise

Sensory, Consumer and Analytical Scientist, Danone, The Netherlands