Public Relations in Local Government

Public Relations in Local Government

1st Edition - January 1, 1988

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  • Author: Tom F. Richardson
  • eBook ISBN: 9781483100500

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Description

Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.

Table of Contents


  • Foreword

    Preface

    1 The Nature of Public Relations

    2 Local Authorities and Democracy

    3 Public Relations in Local Government

    4 The Dissemination of Information

    5 The Division of Responsibility

    6 The Councilor and Public Relations

    7 Widdicombe - and the Repercussions

    8 Direct Contacts with the Public 1: Personal Contacts

    9 Direct Contacts with the Public 2: Printed Material

    10 Communication through the Media 1: Newspapers and Periodicals

    11 Communication through the Media 2: Radio and Television

    12 Public Relations in Practice in Local Government 1: the Influence of Marketing

    13 Public Relations in Practice in Local Government 2: the Importance to Management

    14 The Contribution of Technology

    15 Providing Resources for and Evaluating Public Relations

    16 Postscript: the Future for Local Government Public Relations

    Appendix 1 The IPR Local Government Group's Awards Competition

    Appendix 2 Strathclyde Regional Councils Public Relations Achievements

    Index

Product details

  • No. of pages: 232
  • Language: English
  • Copyright: © Butterworth-Heinemann 1988
  • Published: January 1, 1988
  • Imprint: Butterworth-Heinemann
  • eBook ISBN: 9781483100500

About the Author

Tom F. Richardson

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