Public Relations in Local Government - 1st Edition - ISBN: 9780434917266, 9781483100500

Public Relations in Local Government

1st Edition

Authors: Tom F. Richardson
eBook ISBN: 9781483100500
Imprint: Butterworth-Heinemann
Published Date: 1st January 1988
Page Count: 232
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Description

Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts.

The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media.

The book will be of great interest to government employees who are in the public relations department.

Table of Contents


Foreword

Preface

1 The Nature of Public Relations

2 Local Authorities and Democracy

3 Public Relations in Local Government

4 The Dissemination of Information

5 The Division of Responsibility

6 The Councilor and Public Relations

7 Widdicombe - and the Repercussions

8 Direct Contacts with the Public 1: Personal Contacts

9 Direct Contacts with the Public 2: Printed Material

10 Communication through the Media 1: Newspapers and Periodicals

11 Communication through the Media 2: Radio and Television

12 Public Relations in Practice in Local Government 1: the Influence of Marketing

13 Public Relations in Practice in Local Government 2: the Importance to Management

14 The Contribution of Technology

15 Providing Resources for and Evaluating Public Relations

16 Postscript: the Future for Local Government Public Relations

Appendix 1 The IPR Local Government Group's Awards Competition

Appendix 2 Strathclyde Regional Councils Public Relations Achievements

Index

Details

No. of pages:
232
Language:
English
Copyright:
© Butterworth-Heinemann 1988
Published:
Imprint:
Butterworth-Heinemann
eBook ISBN:
9781483100500

About the Author

Tom F. Richardson