Public Interest and Private Rights in Social Media

Public Interest and Private Rights in Social Media

1st Edition - September 10, 2012

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  • Editor: Cornelis Reiman
  • eBook ISBN: 9781780633534
  • Paperback ISBN: 9781843346937

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Social media has an increasing role in the public and private world. This raises socio-political and legal issues in the corporate and academic spheres.Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social media. The contributors provide guidance on social media and society, particularly the use of social media in the corporate sector and academia, the rising influence of social media in public and political opinion making, and the legal implications of social media. The Editor brings together unusual perspectives on the use of social media, both in developed and developing countries.This title consists of twelve chapters, each covering a salient topic, including: social media in the context of global media; the First Amendment and online calls for action; social media and the rule of law; social networks and the self; social media strategy in the public sector; social media in humanitarian work; social media as a tool in business education; social media and the ‘continuum of transparency’; business and social media; making a difference to customer service with social media; social analytics data and platforms; and altruism as a valuable dimension of the digital age.

Key Features

  • Provides a guide to the key components of corporate and academic use of social media
  • Offers technological and non-technological, legal, and international perspectives
  • Considers socio-political impact and legal issues


Technical and non-technical managers and executives in corporate, government ,and non-government organizations

Table of Contents

  • List of figures and tables



    About the editor

    About the contributors

    Chapter 1: Social media growth and global change



    Some history

    Social media and social activism

    Social media at work

    Social analytics

    Legal implications of increasing social media usage


    Chapter 2: Flash rob or protest movement: the First Amendment and regulating online calls to action


    Flash mobs

    The history of incitement cases in the United States

    How lower courts have dealt with Brandenburg

    Criminal law: crimes and speech

    Difficulties for Brandenburg posed by new media

    Other possible First Amendment protections


    Chapter 3: World justice – the rule of law around the world


    Legal implications of social media

    The rule of law

    Rankings of the rule of law by regions

    Rule of Law Index and social media

    Social media – chance or challenge?


    Chapter 4: Default metaphysics – social networks and the self


    Normalised differences

    Submitting subjects

    Being traded

    Archiving the self

    Attention as apparatus

    Chapter 5: A service-oriented approach to public sector social media strategy



    What social media platforms or tools should our organisation be using?

    What do we need to commit to, in terms of risk and resources?

    Resources – knowing what it costs to get what you want

    Research and monitoring

    Posting and curating

    Community management

    Crowd-sourcing, contests, apps and other campaigns

    Risk – understanding the tradeoffs of social media

    How do we measure success?


    Chapter 6: Social media in the humanitarian space



    Networking offline and online

    Introduction to technology: the Hindenburg example

    Using social media for social good: Born HIV Free campaign

    Uses of social media in the humanitarian space: from conversation to action

    Lessons learned: where are we going?

    Chapter 7: Social media: the new tool in business education



    Social capital and social media

    Social networks within business

    Social media in the curriculum

    Social media in business education

    Social media and pedagogical issues


    Chapter 8: Social media: does it generate the continuum of transparency in organisations?


    Transparency: shifting lines in the sand

    The positive and negative continuum of transparency

    Transparency as control through social media

    The role of civility and etiquette

    Transparency tensions in the organisational social network: The next step

    Chapter 9: Social media: blessing or curse? – a business perspective



    Social media as a marketing tool

    Can social media generate new business?

    Chapter 10: Improving the customer experience: how social media can make a difference



    Define what you want to do and why

    Define, assess and create

    Link key drivers to corporate strategy

    Manage the process


    Chapter 11: The uses and accuracy of social analytics data and platforms



    Social media data and various practices

    Analytics measurement chasms

    What works for social media and return on investment?

    What works in social media for corporate stakeholders and social media return on investment?


    Chapter 12: Altruism – a valuable dimension of the digital age



    Traditional networking behaviour

    Collaboration and cooperation

    Social media in the emerging digital economy

    Building trust

    Trust and collaboration

    Exchanging value

    Our copyright laws are a mess

    What must change

    I see the solution as an online automated system that:



Product details

  • No. of pages: 254
  • Language: English
  • Copyright: © Chandos Publishing 2012
  • Published: September 10, 2012
  • Imprint: Chandos Publishing
  • eBook ISBN: 9781780633534
  • Paperback ISBN: 9781843346937

About the Editor

Cornelis Reiman

Cornelis Reiman is a board-level advisor, working on international start-up, turnaround, business development and merger and acquisitions often with an IT focus. A member of several boards, he has been President of an international economic development entity spanning the former Soviet Union and, as Vice President, Chief Operating Officer and Chief Technology Officer based in Singapore, was instrumental in setting up a global Business-to-Consumer (B2C) and Business-to-Business (B2B) e-business, complete with social networking to facilitate interaction between stakeholders. Prior to this, Cornelis was Dean and Vice President of a university in Thailand, and taught international business, management and economics to postgraduate students at Monash University, Australia. Cornelis has worked with a major global information technology provider, and a leading accounting service.

Affiliations and Expertise

Reiman and Co., Australia

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