Public Interest and Private Rights in Social Media

1st Edition

Print ISBN: 9781843346937
eBook ISBN: 9781780633534
Imprint: Chandos Publishing
Published Date: 10th September 2012
Page Count: 254
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Social media has an increasing role in the public and private world. This raises socio-political and legal issues in the corporate and academic spheres.

Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social media. The contributors provide guidance on social media and society, particularly the use of social media in the corporate sector and academia, the rising influence of social media in public and political opinion making, and the legal implications of social media. The Editor brings together unusual perspectives on the use of social media, both in developed and developing countries.

This title consists of twelve chapters, each covering a salient topic, including: social media in the context of global media; the First Amendment and online calls for action; social media and the rule of law; social networks and the self; social media strategy in the public sector; social media in humanitarian work; social media as a tool in business education; social media and the ‘continuum of transparency’; business and social media; making a difference to customer service with social media; social analytics data and platforms; and altruism as a valuable dimension of the digital age.

Key Features

  • Provides a guide to the key components of corporate and academic use of social media
  • Offers technological and non-technological, legal, and international perspectives
  • Considers socio-political impact and legal issues


Technical and non-technical managers and executives in corporate, government ,and non-government organizations

Table of Contents

List of figures and tables



About the editor

About the contributors

Chapter 1: Social media growth and global change



Some history

Social media and social activism

Social media at work

Social analytics

Legal implications of increasing social media usage


Chapter 2: Flash rob or protest movement: the First Amendment and regulating online calls to action


Flash mobs

The history of incitement cases in the United States

How lower courts have dealt with Brandenburg

Criminal law: crimes and speech

Difficulties for Brandenburg posed by new media

Other possible First Amendment protections


Chapter 3: World justice – the rule of law around the world


Legal implications of social media

The rule of law

Rankings of the rule of law by regions

Rule of Law Index and social media

Social media – chance or challenge?


Chapter 4: Default metaphysics – social networks and the self


Normalised differences

Submitting subjects

Being traded

Archiving the self

Attention as apparatus

Chapter 5: A service-oriented approach to public sector social media strategy



What social media platforms or tools should our organisation be using?

What do we need to commit to, in terms of risk and resources?

Resources – knowing what it costs to get what you want

Research and monitoring

Posting and curating

Community management

Crowd-sourcing, contests, apps and other campaigns

Risk – understanding the tradeoffs of social media

How do we measure success?



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© Chandos Publishing 2012
Chandos Publishing
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Offers many ideas and suggestions that we will find very useful as we slowly move with the growing band of third sector organisations adopting social media within our communication strategy., VAER - Voluntary Action East Renfrewshire
This volume provides a timely analysis of the relevant issues surrounding social media and provides guidance for governance professionals as the make considered decisions about the best social media approaches for their organisations., Keeping Good Companies, (Journal of Chartered Secretaries Australia)