Public Communication and Behavior

Public Communication and Behavior

Volume 2

1st Edition - April 28, 1989

Write a review

  • Editor: George Comstock
  • eBook ISBN: 9781483276137

Purchase options

Purchase options
DRM-free (PDF)
Sales tax will be calculated at check-out

Institutional Subscription

Free Global Shipping
No minimum order


Public Communication and Behavior, Volume 2, is devoted to the study of communicatory behavior that has a public or social character. More concretely, it encompasses research and theory designated as ""within a range of disciplines and fields—advertising, child development, education, journalism, political science, sociology, and wherever else such scholarly activity occurs including, of course, social psychology"". The book opens with a chapter on television exposure as a potential cause of aggression. This is followed by separate chapters on barriers to information flow and the manner in which news audiences make use of TV news; various television forms and their impact on children; and the characterization and formalization of some elements of the evolving paradigm of communications research. The final chapter discusses the research findings concerning the public impact of the 1983 television movie about the aftermath of nuclear war, The Day After.

Table of Contents

  • Contributors


    Contents of Previous Volume

    Exposure to Television as a Cause of Violence

    I. Television and Homicide in South Africa, Canada, and the United States, 1945-1974

    II. Testing Falsifiable Hypotheses

    III. Natural Exposure to Television as a Cause of Aggression: A Review of the Literature


    Newsflow and Democratic Society in an Age of Electronic Media

    I. Introduction

    II. Journalism in the Information Age

    III. Toward a Theory of News and Newsflow: Three Theories of News

    IV. A Reexamination of Early Newsflow Research

    V. Current Research on News

    VI. Our News Comprehension Research

    VII. Toward "User Friendly" Journalism

    VIII. Recommendations for Future Research


    The Forms of Television and the Child Viewer

    I. Introduction

    II. An Attribute of the Medium: Television Forms

    III. The Child as an Active Viewer

    IV. Cognitive Processing: The Match between the Child and the Television Material

    V. Television Forms and Social Behavior

    VI. Conclusion


    Sexually Violent Media, Thought Patterns, and Antisocial Behavior

    I. Introduction

    II. Theorized Effects

    III. Media Characteristics and Diffusion

    IV. Sexually Violent Media and Arousal

    V. Media Exposure, Thought Patterns, and Antisocial Behavior

    VI. Other Relevant Data

    VII. Summary and Conclusions


    Parallel Content Analysis: Old Paradigms and New Proposals

    I. Introduction: Weber, Lasswell, Lazarsfeld, and Hovland

    II. The Strategy of Parallel Content Analysis

    III. Rethinking the Communications Effects Paradigm

    IV. Emerging Models for Communications Research

    V. Parallel Content Analysis


    Nuclear War on Television: The Impact of The Day After

    I. Introduction

    II. The Variety of Research Studies

    III. The Early Instant-Analysis Reports

    IV. The More Comprehensive Studies

    V. Findings of the Comprehensive Studies

    VI. Discussion



Product details

  • No. of pages: 380
  • Language: English
  • Copyright: © Academic Press 1989
  • Published: April 28, 1989
  • Imprint: Academic Press
  • eBook ISBN: 9781483276137

About the Editor

George Comstock

George Comstock earned his Ph.D. at Stanford University. He currently is the S.I. Newhouse Professor at the School of Public Communication, Syracuse University in the Television-Radio-Film Department. He is the author of Television and the American Child and was the senior author of the original Television and Human Behavior.Professor Comstock is a social psychologist and expert on the social effects of mass media. He is former science advisor and senior research coordinator of U.S. Surgeon General's Scientific Advisory Committee on Television and Social Behavior. Professor Comstock teaches classes insocial effects of television and communication research methods.

Affiliations and Expertise

Syracuse University, New York, U.S.A.

Ratings and Reviews

Write a review

There are currently no reviews for "Public Communication and Behavior"