Public Communication and Behavior

Contributors

Preface

Contents of Previous Volume

Exposure to Television as a Cause of Violence

I. Television and Homicide in South Africa, Canada, and the United States, 1945-1974

II. Testing Falsifiable Hypotheses

III. Natural Exposure to Television as a Cause of Aggression: A Review of the Literature

References

Newsflow and Democratic Society in an Age of Electronic Media

I. Introduction

II. Journalism in the Information Age

III. Toward a Theory of News and Newsflow: Three Theories of News

IV. A Reexamination of Early Newsflow Research

V. Current Research on News

VI. Our News Comprehension Research

VII. Toward "User Friendly" Journalism

VIII. Recommendations for Future Research

References

The Forms of Television and the Child Viewer

I. Introduction

II. An Attribute of the Medium: Television Forms

III. The Child as an Active Viewer

IV. Cognitive Processing: The Match between the Child and the Television Material

V. Television Forms and Social Behavior

VI. Conclusion

References

Sexually Violent Media, Thought Patterns, and Antisocial Behavior

I. Introduction

II. Theorized Effects

III. Media Characteristics and Diffusion

IV. Sexually Violent Media and Arousal

V. Media Exposure, Thought Patterns, and Antisocial Behavior

VI. Other Relevant Data

VII. Summary and Conclusions

References

Parallel Content Analysis: Old Paradigms and New Proposals

I. Introduction: Weber, Lasswell, Lazarsfeld, and Hovland

II. The Strategy of Parallel Content Analysis

III. Rethinking the Communications Effects Paradigm

IV. Emerging Models for Communications Research

V. Parallel Content Analysis

References

Nuclear War on Television: The Impact of The Day After

I. Introduction

II. The Variety of Research Studies

III. The Early Instant-Analysis Reports

IV. The More Comprehensive Studies

V. Findings of the Comprehensive Studies

VI. Discussion

References

Index