Psychological Processes in Social Media - 1st Edition - ISBN: 9780128113202

Psychological Processes in Social Media

1st Edition

Why We Click

0.0 star rating Write a review
Authors: Rosanna Guadagno
Paperback ISBN: 9780128113202
Imprint: Academic Press
Published Date: 1st March 2021
Page Count: 300
Sales tax will be calculated at check-out Price includes VAT/GST

Institutional Subscription

Secure Checkout

Personal information is secured with SSL technology.

Free Shipping

Free global shipping
No minimum order.


Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impact of social media use. The book covers a broad range of topics such as research methods, social influence and the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship and romantic relationships, and much more. Emphasizing the integration of theory and application throughout, Psychological Processes in Social Media offers an illuminating look at the psychological implications and processes around the use of social media.

Key Features

    • Each chapter starts with a contemporary real world example illustrating the main point of the chapter
    • Integrates research from the psychological sciences, mass communication and media studies
    • Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships
    • Includes sections on gender differences in social media use
    • Highlights the positive and negative psychological impact of social media use
    • Cultural differences in social media use featured as a cross-cutting theme in the book



Researchers and students in psychology; media/communication studies researchers and students

Table of Contents

Part 1. Social Media Overview

1. Introduction to Social Media

2. The Self in Social Media

3. Personality in Social Media

4. Gender and Cultural Considerations in Social Media


Part 2. Social Media as Social Influence

5. Social Influence and Persuasion Processes in Social Media

6. Virality and Emotional Contagion in Social Media

7. Group Processes in Social Media

8. Power, Politics and Social Media


Part 3. Interpersonal Processes on Social Media

9. Friendship on Social Media

10. Romantic Relationships on Social Media

11. Aggression and Anti-Social Behavior on Social Media

12. Stereotyping, Prejudice, and Discrimination on Social Media

13. Helping and Prosocial Behavior in Social Media


Part 4. Other Social Media Considerations:

14.Social Media in the Workplace

15. Social Media use Among Children and Adolescents

16. Social Media and Well-Being


No. of pages:
© Academic Press 2020
1st March 2021
Academic Press
Paperback ISBN:

About the Author

Rosanna Guadagno

Dr. Rosanna E. Guadagno teaches and researches on psychology and digital propaganda at the Center for International Security and Cooperation at Stanford University. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences.

Affiliations and Expertise

Center for International Security and Cooperation, Stanford University

Ratings and Reviews