Psychological Processes in Social Media - 1st Edition - ISBN: 9780128113202

Psychological Processes in Social Media

1st Edition

Why We Click

Authors: Rosanna Guadagno
Paperback ISBN: 9780128113202
Imprint: Academic Press
Published Date: 1st May 2018
Page Count: 300
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Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological aspects of social media usage. The book covers a broad range of topics, such as research methods, social influence, power and the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship, romantic relationships, and much more. Emphasizing the marriage of theory and application throughout, the book offers an illuminating look at the psychological implications and processes surrounding the use of social media.

Key Features

  • Integrates research from psychology, communication and media studies
  • Explores emotional contagion, memes, aggression, identity and relationships
  • Includes sections on gender differences in social media usage
  • Identifies positive and negative psychological aspects of social media usage


Researchers and students in psychology; media/communication studies researchers and students

Table of Contents

1. Studying Social Behavior Online
2. The Self; Personality Matters
3. Gender and Cultural Considerations
4. Social Influence Processes
5. Virality and Emotional Contagion
6. Group Dynamics
7. Power and Politics
8. Interpersonal Relationships
9. Mediated Aggression
10. Stereotyping, Prejudice, and Discrimination
11. Helping and Prosocial Behavior
12. Social Media Use Among Children and Adolescents
13. Implications for Mental and Physical Health
14. Language and Textual Expression
15. Future Considerations


No. of pages:
© Academic Press 2018
Academic Press
Paperback ISBN:

About the Author

Rosanna Guadagno

Associate professor, University of Texas (Dallas), with appointments in emerging media and communication in psychology. Her research interests focus on the confluence of social influence in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences.

Affiliations and Expertise

Associate professor, University of Texas (Dallas), TX, USA

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