Psychological Processes in Social Media

Psychological Processes in Social Media

Why We Click

1st Edition - June 1, 2022
This is the Latest Edition
  • Author: Rosanna Guadagno
  • Paperback ISBN: 9780128113202

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Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological impact of social media use. The book covers a broad range of topics such as research methods, social influence and the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship and romantic relationships, and much more. Emphasizing the integration of theory and application throughout, Psychological Processes in Social Media: Why We Click offers an illuminating look at the psychological implications and processes around the use of social media.

Key Features

  • Each chapter starts with a contemporary real world example illustrating the main point of the chapter
  • Integrates research from the psychological sciences, mass communication and media studies
  • Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships
  • Includes sections on gender differences in social media use
  • Highlights the positive and negative psychological impact of social media use
  • Cultural differences in social media use featured as a cross-cutting theme in the book


Researchers and students in psychology; media/communication studies researchers and students

Table of Contents

  • Part 1. Social Media Overview
    1. Introduction to Social Media
    2. The Self in Social Media
    3. Personality in Social Media
    4. Gender and Cultural Considerations in Social Media

    Part 2. Social Media as Social Influence
    5. Social Influence and Persuasion Processes in Social Media
    6. Virality and Emotional Contagion in Social Media
    7. Group Processes in Social Media
    8. Power, Politics and Social Media

    Part 3. Interpersonal Processes on Social Media
    9. Friendship on Social Media
    10. Romantic Relationships on Social Media
    11. Aggression and Anti-Social Behavior on Social Media
    12. Stereotyping, Prejudice, and Discrimination on Social Media
    13. Helping and Prosocial Behavior in Social Media

    Part 4. Other Social Media Considerations
    14. Social Media in the Workplace
    15. Social Media use Among Children and Adolescents
    16. Social Media and Well-Being

Product details

  • No. of pages: 300
  • Language: English
  • Copyright: © Academic Press 2022
  • Published: June 1, 2022
  • Imprint: Academic Press
  • Paperback ISBN: 9780128113202

About the Author

Rosanna Guadagno

Dr. Rosanna E. Guadagno teaches and researches on psychology and digital propaganda at the Center for International Security and Cooperation at Stanford University. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences.

Affiliations and Expertise

Center for International Security and Cooperation, Stanford University, USA