Psychological Foundations of Attitudes

Psychological Foundations of Attitudes

1st Edition - January 1, 1968

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  • Editors: Anthony G. Greenwald, Timothy C. Brock, Thomas M. Ostrom
  • eBook ISBN: 9781483258515

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Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.

Table of Contents

  • List of Contributors



    Part I: Introduction

    1. The Emergence of Attitude Theory: 1930-1950

    Contributors to Attitude Theory Development

    Concluding Comments


    Part II: Learning-Behavior Theory Contributions to Attitude Theory

    2. Social Behaviorism and Human Motivation: Principles of the Attitude-Reinforcer-Discriminative System

    Integrated Learning Principles

    Integrated Learning Principles and Human Motivation Theory

    Implications, Applications, and Extensions


    3. A Learning Theory Approach to Interpersonal Attitudes

    The Learning of Positive Interpersonal Attitudes

    Consequences of Liking



    4. A "Spread of Effect" in Attitude Formation

    Rationale and Hypotheses

    Experimental Procedure

    Experimental Data

    General Conclusions


    5. An Extension of Hullian Learning Theory to Persuasive Communication


    Instrumental Learning of Attitudes

    Classical Conditioning of Attitudes



    6. Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change

    Cognitive Responses to Persuasion

    Studies of Cognitive Learning and Attitude Change

    Conclusion — Cognitive Process, Cognitive Learning, and Attitude Change


    7. Personality and Attitude Change: an Information-Processing Theory

    The Nature of a Systems Theory

    Two Experiments Designed to Test the Systems Theory


    8. Attitudes as Self-Descriptions: Another Look at the Attitude-Behavior Link

    Attitudes as Descriptions of Internal States

    Attitudes as Descriptions of Behavior

    Behavior as a Function of Attitudes


    Part III: Cognitive Integration Theory Contributions to Attitude Theory

    9. Psychological Perspective and Attitude Change

    A Perspective Model for Attitudes

    Tests of the Perspective Model



    10. Implications of Commodity Theory for Value Change

    Illustrative Problem Areas

    Commodity Theory

    Published Evidence

    Summary of Unpublished Evidence

    Review and Evaluation


    11. Attitude Change from Threat to Attitudinal Freedom

    What Freedoms are There with Regard to Attitudes?

    What are the Threats to Attitudinal Freedom?

    Relevant Evidence


    12. Attitude Change through Discrepant Action: a Functional Analysis

    A Functional Analysis of Discrepant Action and Attitude Change

    A Comparison of Dissonance and Functional Theory Interpretations

    A Study of the Effects of Moral and Hedonic Dilemmas on Issue and Task Attitudes

    Moral and Hedonic Dilemmas in a PD Game


    13. A Conflict-Theory Approach to Attitude Change and Decision Making

    Stages in the Decision Making Process

    Some Implications of the Analysis of States

    Sources of Decisional Conflict: the Balance Sheet Model

    Commitment and Postdecisional Conflict

    The Continuity of Pre- and Postdecisional Conflicts

    Alternative Modes of Conflict Resolution


    Part IV: Conclusion

    14. On Defining Attitude and Attitude Theory

    Attitude Definition

    A Framework for the Theoretical Study of Attitudes

    Contributions to Attitude Theory




    Author Index

    Subject Index

Product details

  • No. of pages: 426
  • Language: English
  • Copyright: © Academic Press 1968
  • Published: January 1, 1968
  • Imprint: Academic Press
  • eBook ISBN: 9781483258515

About the Editors

Anthony G. Greenwald

Timothy C. Brock

Thomas M. Ostrom

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