Professional Web Video

1st Edition

Plan, Produce, Distribute, Promote, and Monetize Quality Video

Authors: Richard Harrington Mark Weiser
Paperback ISBN: 9780240815091
Imprint: Focal Press
Published Date: 23rd November 2010
Page Count: 306


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Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

Key Features

Production management from soup to nuts in an accessible form

Full color presents lively, engaging illustrations of the professional team executing every facet of the job

* Companion web site featuring planning and production templates, demo files, and blog updates


Web designers and content managers

Table of Contents

Chapter 1: Making Great Web Video
Chapter 2: Essential Preproduction
Chapter 3: Audio is Half You Program
Chapter 4: Great Video Needs Great Lighting
Chapter 5: Videography for the Web
Chapter 6: Telling Your Story with Visuals
Chapter 7: Editing Considerations
Chapter 8: Encoding Video for the Web
Chapter 9: Understanding Flash Video
Chapter 10: Podcasting & RSS Essentials
Chapter 11: Hosting the Video
Chapter 12: Promoting Your Video
Chapter 13: Monetizing Your Video


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© Focal Press 2011
Focal Press
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About the Author

Richard Harrington

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He’s held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master’s degree in Project Management from Keller Graduate School of Management.

Affiliations and Expertise

Rich Harrington is a certified instructor for Adobe, Apple, and Avid, Rich is a member of the Photoshop Professionals Instructor Dream Team. His visual communications consultancy, RHED Pixel, is based in the Washington, DC area.

Mark Weiser

Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.

Affiliations and Expertise

Vice president of RHED Pixel, Mark has extensive experience as both a videographer and producer. Mark knows how to maximize budgets, locations, and production opportunities.