Pharmaceutical Care in Digital Revolution - 1st Edition - ISBN: 9780128176382

Pharmaceutical Care in Digital Revolution

1st Edition

Insights Towards Circular Innovation

Editors: Claudia Rijcken
Paperback ISBN: 9780128176382
Imprint: Academic Press
Published Date: 1st March 2019
Page Count: 350
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Pharmaceutical Care in Digital Revolution demonstrates how health technology augments pharmaceutical care and enhances drug outcomes. Organized into four parts, “Global Healthcare Systems Under Pressure,” “Digital Advances to Innovate Pharmaceutical Care,” “Conditions to Successful Innovation,” and “Concrete Examples for Every Pharmaceutical stakeholder”, this book examines digital health advances that will synergize the pharmaceutical care process and prepares stakeholders for a dynamic future, fueled with innovation. It begins with the global picture on health care systems, patients’ expectations and current pharmaceutical care practices. Subsequently, the book covers both the details of relevant digital technologies as well as the compliance, ethical, educational and cultural aspects to take successful steps towards digital pharmaceutical care. With interactive links to lectures and technology facts, tutorials on how to implement advances in your own working environment, and examples of stakeholders who are successful in building synergy between digital and pharma.

Pharmaceutical Care in Digital Revolution is a practical resource to equip pharmaceutical care stakeholders, such as pharmacists, physicians, pharmacy technicians, and students as well as patients and those involved in surrounding ecosystems like payers or regulators. It is a crucial background document for all who wish to understand how technological innovation is changing the paradigm in which we provide current and future pharmaceutical care and how to keep it accessible, affordable and sustainable.

Key Features

• Learn about advances in digital health technology and how to apply them as a change leader to create circular pharmaceutical care
• Provides insights on how pharmaceutical care 2023 will look and implement the conditions which are essential to create the best outlook for patients
• Access interactive links, dynamic QR codes and explanatory animations as educational background material to the book


All stakeholders involved in executing and optimizing future pharmaceutical care pathways which includes pharmacists, pharmacy technicians, academia, physicians, pharmaceutical companies, supply chain providers, payers, policy makers, patients and health tech providers

Table of Contents


Executive Summary

Ten Key Messages of this Book

About the Authors and Disclosure of Conflicts of Interest

Thank You and Acknowledgements

Foreword: Technology vs. Humanity

Why: Global Healthcare Systems Under Pressure
1. Oxygen Required
2. Innovative Vegetation Needed
3. Value Based Healthcare Forestry
4. Outcome-Based Hunting Grounds
5. #patientsincluded™ Botany
6. Scenery of Pharmaceutical Care

What: Digital Advances to Innovate Pharmaceutical Care Journeys
7. Non-Biotic Digital Health Technologies
8. Data Outback of an Internet of (Pharma) Things
9. Jungle of Health Apps
10. Rainforests of Wearables and Insideables
11. Sequoias of Artificial Intelligence
12. Subtropical Pharmbots
13. Savanna of Virtual, Augmented, and Mixed Reality
14. Blockchain Taiga
15. Digital Therapeutic Mangroves
16. Digitial Vegetation Beyond 2023

How: Conditions to Drive Combinatoric Pharma-Digital Innovation
17. Healthlands of Digital Health Compliance
18. Ethical Practice: Fostering Trees of Life
19. Educational Biome

How: What to do Tomorrow as a Pharaceutical Care Leader
20. Digital by Design: Effective Future Oxygen Supply
21. Hayfields of High-Performance Cultural Transformation

Final Discussion: Circular Pharmaceutical Care

Index of QR Codes

List of Abbreviations


Appendix 1 - Overview of Referred Laws, Legistrations, and Standards in Chapter 17


No. of pages:
© Academic Press 2019
Academic Press
Paperback ISBN:

About the Editor

Claudia Rijcken

Claudia has an educational background as a pharmacist and obtained a PhD in Pharmacoepidemiology and a Master in Health Administration (eMBA). After 7 years in managing community pharmacy roles, she moved into clinical drug development and served for 7 years in roles of increasing global responsibility at Organon and Novartis. In the half a decade afterwards, she acted within Novartis internationally in leadership roles in Patient Access, Key Account Management and Public Affairs. She developed had a growing ambition to build more synergy between value-driven pharmaceutical care and the use of digital health technology and invested in learning about Business Development and Health Technology at Erasmus University Rotterdam and MIT Sloan and moved into a Region Europe Digital Innovation role within Novartis. In parallel, Claudia has been a mentor and strategic advisor for various digital health start-ups at the Brightlands Innovation Factory, acts as a volunteer for different (health) charity organizations and is a member of the World Healthcare Forum Advisory Board. Currently, Claudia is the founder of the startup PHARMACAREdotAI.

Affiliations and Expertise

Industrial Pharmacist, Novartis Pharma

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