- Print ISBN 9780080445380
- Electronic ISBN 9780080456027
Two wave fronts are upon us today: we are being bombarded by an enormous amount of data, and we are confronted by continually increasing technical and business advances.
Ideally, the endless stream of data should be one of our major assets. However, this potential asset often tends to overwhelm rather than enrich. Competitive advantage depends on our ability to extract and utilize nuggets of valuable knowledge and insight from this data deluge. The challenges that need to be overcome include the under-utilization of available data due to competing priorities, and the separate and somewhat disparate existing data systems that have difficulty interacting with each other.
Conventional approaches to formulating models are becoming progressively more expensive in time and effort. To impart a competitive edge, engineering science in the 21st century needs to augment traditional modelling processes by auto-classifying and self-organizing data; developing models directly from operating experience, and then optimizing the results to provide effective strategies and operat