Optometric Practice Management

2nd Edition

Authors: Irving Bennett
Hardcover ISBN: 9780750674287
eBook ISBN: 9780702038846
Imprint: Butterworth-Heinemann
Published Date: 27th September 2002
Page Count: 352


Filled with practical strategies for addressing the problems of day-to-day practice, Dr. Bennett explains how to promote business and marketing skills without detracting from your image as a professional, whether optometric physician or refractionist.

Key Features

  • Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance.
  • Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice.
  • Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image.
  • Tips and tools are provided on how to approach the client as both a consumer and a patient.
  • Helpful information for students or optometrists who own or are planning to own their own practice.

Table of Contents

  1. Optometry in the 21st century
    2. Location, location, location
    3. Your office for the future – today
    4. So you want to start a part-time office
    5. Staff: how to hire and train
    6. Staff: a major reason for success…or lack of it
    7. What the consumer is saying
    8. Harnessing eyewear materials
    9. Practice management and "specialties"
    10. Practice management and unmet needs
    11. Newsletters: optimum weapon for private practice
    12. Recalling patients successfully
    13. Communications beyond newsletters and recalling
    14. The management of third party care
    15. Taking the Pulse of a Practice: Part I
    16. Taking the Pulse of a Practice: Part II
    17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership
    18. A Partnership Agreement that works
    19. Co-Management, Insurance and Leasing vs. Buying
    20. Potpourri of Practice Management Ideas


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About the Author

Irving Bennett