Filled with practical strategies for addressing the problems of day-to-day practice, Dr. Bennett explains how to promote business and marketing skills without detracting from your image as a professional, whether optometric physician or refractionist.
- Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance.
- Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice.
- Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image.
- Tips and tools are provided on how to approach the client as both a consumer and a patient.
- Helpful information for students or optometrists who own or are planning to own their own practice.
- Optometry in the 21st century
2. Location, location, location
3. Your office for the future – today
4. So you want to start a part-time office
5. Staff: how to hire and train
6. Staff: a major reason for success…or lack of it
7. What the consumer is saying
8. Harnessing eyewear materials
9. Practice management and "specialties"
10. Practice management and unmet needs
11. Newsletters: optimum weapon for private practice
12. Recalling patients successfully
13. Communications beyond newsletters and recalling
14. The management of third party care
15. Taking the Pulse of a Practice: Part I
16. Taking the Pulse of a Practice: Part II
17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership
18. A Partnership Agreement that works
19. Co-Management, Insurance and Leasing vs. Buying
20. Potpourri of Practice Management Ideas
- No. of pages:
- © Butterworth-Heinemann 2003
- 27th September 2002
- eBook ISBN:
- Hardcover ISBN: