Filled with practical strategies for addressing the problems of day-to-day practice, Dr. Bennett explains how to promote business and marketing skills without detracting from your image as a professional, whether optometric physician or refractionist.

Key Features

  • Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance.
  • Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice.
  • Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image.
  • Tips and tools are provided on how to approach the client as both a consumer and a patient.
  • Helpful information for students or optometrists who own or are planning to own their own practice.

Table of Contents

1. Optometry in the 21st century
2. Location, location, location
3. Your office for the future – today
4. So you want to start a part-time office
5. Staff: how to hire and train
6. Staff: a major reason for success…or lack of it
7. What the consumer is saying
8. Harnessing eyewear materials
9. Practice management and "specialties"
10. Practice management and unmet needs
11. Newsletters: optimum weapon for private practice
12. Recalling patients successfully
13. Communications beyond newsletters and recalling
14. The management of third party care
15. Taking the Pulse of a Practice: Part I
16. Taking the Pulse of a Practice: Part II
17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership
18. A Partnership Agreement that works
19. Co-Management, Insurance and Leasing vs. Buying
20. Potpourri of Practice Management Ideas


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© 2003
eBook ISBN:
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About the author