Optometric Practice Management - 2nd Edition - ISBN: 9780750674287

Optometric Practice Management

2nd Edition

Author: Irving Bennett
Hardcover ISBN: 9780750674287
Imprint: Butterworth-Heinemann
Published Date: 27th September 2002
Page Count: 384

Secure Checkout

Personal information is secured with SSL technology.

Free Shipping

Free global shipping
No minimum order.


While the business aspect of an optometrist's practice may come second to patient care, optometrists today are faced with greater competition for new patients and income. This updated guide shows readers how to work smarter through effective practice management to offset reduced earnings due to fixed reimbursements of managed care and competition from 1-800 contact lens companies and chains selling discount frames and lenses. Drawing on over 40 years of experience, the author presents practical strategies for addressing the problems of day-to-day practice, and explains how to develop business and marketing plans without detracting from the optometrist's professional image. This edition features an increased focus on how to work with partners (including how to exit gracefully from a partnership), how to start a part-time practice, and how to be creative in practice.

Key Features

  • Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance.
  • Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice.
  • Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image.
  • Tips and tools are provided on how to approach the client as both a consumer and a patient.
  • Helpful information for students or optometrists who own or are planning to own their own practice.

Table of Contents

  1. Optometry in the 21st century
    2. Location, location, location
    3. Your office for the future – today
    4. So you want to start a part-time office
    5. Staff: how to hire and train
    6. Staff: a major reason for success…or lack of it
    7. What the consumer is saying
    8. Harnessing eyewear materials
    9. Practice management and "specialties"
    10. Practice management and unmet needs
    11. Newsletters: optimum weapon for private practice
    12. Recalling patients successfully
    13. Communications beyond newsletters and recalling
    14. The management of third party care
    15. Taking the Pulse of a Practice: Part I
    16. Taking the Pulse of a Practice: Part II
    17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership
    18. A Partnership Agreement that works
    19. Co-Management, Insurance and Leasing vs. Buying
    20. Potpourri of Practice Management Ideas


No. of pages:
© Butterworth-Heinemann 2002
27th September 2002
Hardcover ISBN:

About the Author

Irving Bennett