Online and Blended Business Education for the 21st Century

Online and Blended Business Education for the 21st Century

Current Research and Future Directions

1st Edition - July 1, 2010

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  • Author: J B Arbaugh
  • eBook ISBN: 9781780631615

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Description

Examines the state of research of online and blended learning in business disciplines with the intent of identifying opportunities for meaningful future research and enhancing the practice of online teaching in business schools. The book evaluates research from business disciplines such as accounting, economics, finance, information systems (IS), management, marketing, and operations/supply chain management. The author reports on topics attracting interest from scholars in the respective disciplines, the methods commonly used to examine those topics, and the most noteworthy conclusions to date from that research.

Key Features

  • Written by a leading scholar on online learning in the business disciplines
  • The author is the current editor of the leading Learning and Education journal
  • Focused on online and blended learning in business schools

Table of Contents

  • About the author

    Preface

    Chapter 1: Overview of online business and management education

    Introduction

    Why a book on online business education?

    Under-reporting and integration of current research

    Disciplinary differences and their influences on business education

    Disciplinary influences on online business education

    Overview of the rest of the book

    Chapter 2: Multi-disciplinary and program-level research in online business education

    Introduction

    Conceptual models and best practices

    Multi-course and cross-disciplinary studies

    Participant characteristics and behaviors

    Influences of technology

    Disciplinary effects and online learning outcomes

    Classroom comparison studies

    Program-level studies in online business education

    Conclusion

    Chapter 3: The ‘soft/life’ discipline: information systems research in online teaching and learning

    Introduction

    Information systems-grounded conceptual frameworks

    Studies of technology and its uses

    Online/blended/classroom comparison studies

    Participant characteristics, attitudes, perceptions and behaviors

    Early applications of Web 2.0 technologies

    Conclusion

    Chapter 4: The ‘soft/life’ disciplines: management and marketing in online business education

    Introduction

    Online teaching and learning in the management discipline

    Online teaching and learning in the marketing discipline

    Conclusions from research in the management and marketing disciplines

    Chapter 5: The ‘hard’ business disciplines: accounting, operations, economics, finance and research in online teaching and learning

    Introduction

    Research in accounting education

    Research in operations/supply-chain management education

    Research in economics education

    Research in finance education

    Why is there not more research on online and blended teaching and learning in the ‘hard’ business disciplines, and why is this a problem?

    Conclusion

    Chapter 6: Where should we go from here?

    Introduction

    Suggestions for online and blended business instructors

    Suggestions for deans, program directors and other business school administrators

    Suggestions for online and blended business education researchers

    Conclusion

    Bibliography

    Index

Product details

  • No. of pages: 218
  • Language: English
  • Copyright: © Chandos Publishing 2010
  • Published: July 1, 2010
  • Imprint: Chandos Publishing
  • eBook ISBN: 9781780631615

About the Author

J B Arbaugh

J. B. (Ben) Arbaugh is a Professor of Strategy and Project Management at the University of Wisconsin Oshkosh. He is the current Editor of Academy of Management Learning & Education and a Past Chair of the Academy of Management’s Management Education and Development Division. Ben’s research in online learning and graduate management education has earned best article awards from the Journal of Management Education and the Decision Sciences Journal of Innovative Education, research grants from the Ewing Marion Kauffman Foundation, the Graduate Management Admissions Council’s (GMAC) Management Education Research Institute (MERI), and MERI’s 2009 Faculty Fellowship. Ben sits on several journal editorial boards, including The Internet and Higher Education, Management Learning, the Journal of Management Education, Organization Management Journal, and the Decision Sciences Journal of Innovative Education.

Affiliations and Expertise

University of Wisconsin Oshkosh, USA

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