O Novo Marketing - 1st Edition - ISBN: 9788535235241, 9788535252439

O Novo Marketing

1st Edition

Authors: Roberto Brezzo
eBook ISBN: 9788535252439
Imprint: Elsevier Editora Ltda.
Page Count: 376
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Description

Este livro contribui para que os estudantes e pesquisadores do marketing compreendam e estejam em condi‡es de aplicar o Novo Marketing e para que entendam suas diversas vertentes em uma concep‡ƒo integral e holstica. O livro apresenta o contexto histrico, as inova‡es tecnolgicas e da sociedade que resultam em impactos no Marketing. As tendŠncias sƒo tratadas com dados de pesquisa e fundamentos acadŠmicos slidos pelos autores.

Details

No. of pages:
376
Language:
Portuguese
Copyright:
© Elsevier Editora Ltda. 2009
Imprint:
Elsevier Editora Ltda.
eBook ISBN:
9788535252439

About the Author

Roberto Brezzo

Ratings and Reviews