Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

1st Edition - October 1, 2022

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  • Editors: Dilip Ghosh, Diana Bogueva, R. Smarta
  • Paperback ISBN: 9780323856157

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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.

Key Features

  • Includes case studies, points-of-view, literature reviews, recent developments, data and methods
  • Explores intrinsic and extrinsic motivators for consumer purchasing behaviors
  • Covers each aspect of “Seed to Patient” pathway


Food scientists who work in marketing, manufacturing, packaging, as well as nutritionists, health care policy makers

Table of Contents

  • 1. Role of nutrition research, guidelines, and policy in modern nutrition science
    2. Evidence-based Nutrition communication
    3. Evidence-based medical nutrition: A difficult journey to win consumer’s trust
    4. Nutrition needs for lifestyle changes and managing disorders
    5. Advertising and other marketing communications on health-related consumer behaviors
    6. Marketing of Nutrition and Nutraceuticals
    7. Attention based marketing: How to attract consumers
    8. Family-Centered Media Literacy on Family Nutrition Outcomes
    9. Multi-level marketing of nutrition supplements
    10. Nutrition marketing on food labels
    11. The Power of Packaging in food marketing
    12. Marketing strategies used for promotion of OTC products as part of self-medication
    13. Branded Marketing and Media Campaigns for Healthy Diet Well-Being
    14. Effectiveness of social marketing interventions for health improvement
    15. Social Marketing campaign in school to improves children’s dietary intake
    16. Social Marketing in Foods and impact on healthy eating behaviour
    17. Social media as a new platform for nutritional and health messages
    18. Sociocultural impacts of food marketing and policy implications
    19. The impact of Covid-19 pandemic on corporate social responsibility and Nutrition marketing
    20. Nutrition-focused mobile apps' influence on consumers
    21. Consumer perception and valuation of nutritional and health claims
    22. Cross-cultural perspective on health and nutrition claims, country-of-origin
    23. Front-of-package nutrition labelling: Impact on consumer
    24. Nutrition communication on the basis of personalisation
    25. How nutrition marketing links to public policy
    26. Nutrition, public health politics and dietary tools
    27. Health Claims in Nutrition Marketing
    28. International legislation on nutrition and health claims
    29. Do health claims add value to nutritional claims?
    30. Integration of planning and food policy for improved nutrition
    31. Role of Australian local governments in creating a healthy food environment
    32. A2 milk and milk powder- A2 Milk Corp
    33. Pycnogenol- Horphag Research, Switzerland
    34. Anlene milk powder for bone health-Fonterra NZ
    25. Marketing personalised nutrition products based on nutrigenomics
    36. Home and Traditional Remedies for Energy and Nutrition
    37. Ayurvedic products: New opportunity of global expansion

Product details

  • No. of pages: 321
  • Language: English
  • Copyright: © Academic Press 2022
  • Published: October 1, 2022
  • Imprint: Academic Press
  • Paperback ISBN: 9780323856157

About the Editors

Dilip Ghosh

Dr. Dilip Ghosh received his PhD in biomedical science from India. He is an international speaker, facilitator and author and professionally associated with Nutriconnect, Australia; Honorary Ambassador, Global Harmonization Initiatives (GHI) & adjunct-Industry Fellow, NICM, Western Sydney University. He is a fellow of American College of Nutrition (ACN), professional member of Australian Institute of Food Science & Technology (AIFST), an advisor and executive board member of Health Foods and Dietary Supplements Association (HADSA), India and also serves on the editorial board of several journals. His research interest includes oxidative stress, bioactive, clinically proven functional food and natural medicine development, regulatory and scientific aspects of functional foods, nutraceuticals and herbal medicines. Dr. Ghosh has published more than 100 papers in peer reviewed journals and numerous articles in food and nutrition magazines and books.

Affiliations and Expertise

Director, Nutriconnect, Sydney; Adjunct-Industry Fellow, NICM, Western Sydney University, Sydney, Australia

Diana Bogueva

Dr. Diana Bogueva, originally from Bulgaria, is an Adjunct Postdoctoral Fellow with Curtin University Australia. She has a varied interest in food consumption issues related to global consequences of human nutritional habits, especially global meat consumption, behavioural and attitudinal change, climatic stability of food, world hunger, human health and environmental sustainability and food harmonization.

Affiliations and Expertise

Adjunct Postdoctoral Fellow, Curtin University Sustainability Policy (CUSP) Institute, Curtin University, Centre Manager, Centre for Advanced Food Enginomics (CAFE), The University of Sydney, Australia

R. Smarta

Dr. R. B. Smarta is a pioneer in Management Consultancy in India and the Founder and Managing Director. In his management consulting career of last 3 decades, he has shaped many new concepts, ideas in India. He has been instrumental in first time launching World Health Sugar Control Atta, Sundrop Heart Oil, Vicks vapo-syrup, Depend, Wipro - Baby soft soap and powder. Dr. Smarta has also successfully created, developed revitalized 50 Pharmaceutical and personal care brands.

Affiliations and Expertise

Chairman and MD, Interlink Marketing Consultancy Pvt. Ltd., India

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