Description

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question.  Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.

Key Features

  • Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines – neuroscience, psychology, economics, law, philosophy, etc.
  • Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complementing existing volumes
  • Features outstanding, international scholarship, with chapters written by an expert in the topic area

Readership

Researchers and graduate students in neuroeconomics, cognitive neuroscience, cognitive psychology, social psychology, systems neuroscience, behavioral neuroscience, neuropsychology, and behavioral and theoretical economics

Details

No. of pages:
356
Language:
English
Copyright:
© 2012
Published:
Imprint:
Academic Press
Print ISBN:
9780123814319
Electronic ISBN:
9780123814326

About the authors

Raymond Dolan

Affiliations and Expertise

Functional Imaging Laboratory, Wellcome Department of Imaging Neuroscience, University College London, London, UK

Tali Sharot

Affiliations and Expertise

Functional Imaging Laboratory, Wellcome Department of Imaging Neuroscience, University College London, London, UK