Neuroscience of Preference and Choice - 1st Edition - ISBN: 9780123814319, 9780123814326

Neuroscience of Preference and Choice

1st Edition

Cognitive and Neural Mechanisms

Editors: Raymond Dolan Tali Sharot
eBook ISBN: 9780123814326
Hardcover ISBN: 9780123814319
Imprint: Academic Press
Published Date: 18th October 2011
Page Count: 356
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Description

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question.  Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.

Key Features

  • Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines – neuroscience, psychology, economics, law, philosophy, etc.
  • Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complementing existing volumes
  • Features outstanding, international scholarship, with chapters written by an expert in the topic area

Readership

Researchers and graduate students in neuroeconomics, cognitive neuroscience, cognitive psychology, social psychology, systems neuroscience, behavioral neuroscience, neuropsychology, and behavioral and theoretical economics

Table of Contents

  • Preface
  • Part I: Mechanisms
    • Chapter 1. The Neurobiology of Preferences
      • Publisher Summary
      • Introduction
      • Concepts of Choice and Preference
      • What are the Potential Neural Mechanisms Underlying Preference
      • Conclusion
      • References
    • Chapter 2. Models of Value and Choice
      • Publisher Summary
      • Introduction
      • Reinforcement Learning
      • Controllers
      • Combination
      • Discussion
      • Acknowledgments
      • References
    • Chapter 3. Predicting Emotional Reactions: Mechanisms, Bias and Choice
      • Publisher Summary
      • Introduction
      • How We Predict Emotional Reactions
      • Biases in Predicting Emotional Reactions
      • Conclusion
      • Acknowledgments
      • References
  • Part II: Contextual Factors
    • Chapter 4. The Evolution of Our Preferences: Insights from Non-human Primates
      • Publisher Summary
      • Introduction
      • How Choice Changes Preferences in Adult Humans
      • The Origins of Choice-Based Preference Reversals
      • How Framing Affects Choice in Adult Humans
      • Framing Effects in Capuchin Monkeys
      • How Studies of the Origin of Choice Biases Inform Adult Human Decision-Making
      • Acknowledgments
      • References
    • Chapter 5. The Effect of Context on Choice and Value
      • Publisher Summary
      • Introduction
      • Brief Historical Overview
      • Effect of Context on Choices
      • Effect of Context on Values
      • The Neurobiology of Loss Aversion
      • Conclusions
      • Acknowledgments
      • References
    • Chapter 6. Preference Change through Choice
      • Publisher Summary
      • Introduction
      • Choice Blindness
      • Choice Blindness and Preference Change for Faces
      • Choice Blindness and Preference Change for Risky Choices
      • Choice Blindness and Preference Change for Political Opinion
      • Discussion
      • Acknowledgment
      • References
    • Chapter 7. Set-Size Effects and the Neural Representation of Value
      • Publisher Summary
      • Introduction
      • The Paradox of Choice
      • Context-Dependent Choice Behavior
      • The Neural Basis of Decision-Making
      • Neural Activity and the Effect of Alternatives
      • Set-Size Effects and the Neural Representation of Subjective Value
      • Conclusion
      • References
  • Part III: Social Factors
    • Chapter 8. Social Factors and Preference Change
      • Publisher Summary
      • Introduction
      • The Presence of Others
      • The Behavior and Experience of Others
      • The Minds of Others
      • Conclusions
      • Acknowledgments
      • References
    • Chapter 9. Social and Emotional Factors in Decision-Making: Appraisal and Value
      • Publisher Summary
      • Introduction
      • Emotional Factors
      • Social Factors and Emotional Influences
      • Conclusions
      • References
  • Part IV: Perceptual Factors
    • Chapter 10. Auditory Preferences and Aesthetics: Music, Voices, and Everyday Sounds
      • Publisher Summary
      • Introduction
      • Annoying Sounds
      • Pleasant Environmental Sounds
      • Voices
      • Music
      • Conclusions
      • Acknowledgments
      • References
    • Chapter 11. The Flexibility of Chemosensory Preferences
      • Publisher Summary
      • Introduction
      • Needs, Goals and Values in the Flexibility of Chemosensory Preferences
      • The Role of Learning and Exposure Factors in the Flexibility of Chemosensory Preferences
      • The Role of Other Sensory Inputs and Cognitive Factors in the Flexibility of Chemosensory Preferences
      • Conclusion
      • References
    • Chapter 12. Dynamic Preference Formation via Gaze and Memory
      • Publisher Summary
      • Gaze and Preference
      • Novelty Versus Familiarity
      • How Does Gaze Interact With Memory in Preference Decision?
      • Dynamic and Time-Evolving Process Towards Preference Decision
      • References
  • Part V: Implications, Application and Future Direction
    • Chapter 13. Choice Sets as Percepts
      • Publisher Summary
      • Introduction
      • Samuelson Meets Weber
      • Search and the Choice Process
      • The Drift-Diffusion Model and Small Choice Sets
      • Next Steps
      • Acknowledgments
      • References
    • Chapter 14. Preferences and Their Implication for Policy, Health and Wellbeing
      • Publisher Summary
      • Introduction
      • Routes to Behavior Change
      • Systems for Self-Control
      • Behavior Change Interventions
      • Conclusion
      • Acknowledgments
      • References
  • Index

Details

No. of pages:
356
Language:
English
Copyright:
© Academic Press 2012
Published:
Imprint:
Academic Press
eBook ISBN:
9780123814326
Hardcover ISBN:
9780123814319

About the Editor

Raymond Dolan

Affiliations and Expertise

Functional Imaging Laboratory, Wellcome Department of Imaging Neuroscience, University College London, London, UK

Tali Sharot

Affiliations and Expertise

Functional Imaging Laboratory, Wellcome Department of Imaging Neuroscience, University College London, London, UK

Ratings and Reviews