Mobile User Experience

Mobile User Experience

Patterns to Make Sense of it All

1st Edition - September 3, 2013

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  • Author: Adrian Mendoza
  • Paperback ISBN: 9780124095144
  • eBook ISBN: 9780124114906

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This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible. First, you’ll start off learning how to communicate mobile UX flows visually. From there, you’ll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you’ll understand how to prototype and use these patterns to create websites and apps.Whether you’re a UX professional looking to master mobility or a designer looking to incorporate the best UX practices into your website, after reading this book, you’ll be better equipped to maneuver this emerging specialty.

Key Features

  • Addresses the gap between theoretical concepts and the practical application of mobile user experience design
  • Illustrates concepts and examples through an abundance of diagrams, flows, and patterns
  • Explains the differences in touch gestures, user interface elements, and usage patterns across the most common mobile platforms
  • Includes real-world examples and case studies for this rapidly growing field


UX and design professionals. Secondary: designers, UX and design students, and developers

Table of Contents

  • Dedication


    Author Biography


    Chapter 1. Introduction


    Chapter 2. Why Mobile UX, Why Now?



    The Perfect Storm of Mobile

    The Problem

    The Opportunity

    Chapter 3. Your Desktop Experience Is Not Your Mobile Experience



    Planning Your Mobile Experience

    Let’s Move Forward

    Chapter 4. Understanding the Device



    Getting to Know iOS

    Getting to Know Android

    Understanding Everyone Else

    Getting to Know the Tablet

    Putting It All Together

    Next Steps: Building the Narrative

    Chapter 5. How Mobile Wireframing Works



    Representing Page and Screen Flows

    Creating Your First Layout

    Representing Inputs

    Representing Gestures

    Annotate, Annotate, Annotate

    Wireframing Other Cases

    Representing Motion (Accelerometer)

    Chapter 6. Mobile UX Patterns


    Why Patterns?

    Pattern 1: The Launcher

    Pattern 2: The Tray

    Pattern 3: The List

    Pattern 4: The Rotate

    Pattern 5: The Log In

    Pattern 6: The Camera

    Pattern 7: The Map and Location

    What’s Next?

    Chapter 7. How to Prototype in Mobile



    What is Mobile Prototyping?

    Methods of Prototyping

    Exercise 1—Group

    Exercise 2—Individuals

    Using the Device to Prototype

    Chapter 8. Mobile App or Mobile Web: The Big Debate



    The Mobile App

    The Mobile Web

    Responsive Web Design

    The Triple Play

    Chapter 9. The Future of Mobile UX is in Using Performance Metrics



    Appendix A. List of Devices from Chapter 1

    Device List

    Appendix B. List of My Devices from Chapter 4

    Device List

    Musical SIM Cards

    Appendix C. Sample Mobile Sheets from Chapters 5 and 7

    Step 1: Cut Mobile Sheets Out of This Book

    Step 2: Scan the Pages or Photocopy Them

    Step 3: Draw on Them!

    Appendix D. Mobile Performance Results from Chapter 9

    Testing Methodology

    Performance Pattern #1

    Performance Pattern #2


Product details

  • No. of pages: 248
  • Language: English
  • Copyright: © Morgan Kaufmann 2013
  • Published: September 3, 2013
  • Imprint: Morgan Kaufmann
  • Paperback ISBN: 9780124095144
  • eBook ISBN: 9780124114906

About the Author

Adrian Mendoza

Adrian Mendoza’s career is highlighted by over twelve years of design and user experience in the handheld, pharmaceutical, financial, and educational sectors. His first studio, Synthesis3, worked with several Palm OS software companies in creating a brand for web and retail prominence. In the financial and education sector, customers included Sovereign Bank, Houghton Mifflin, MIT and Harvard. Adrian consulted as a UX Expert and in Information Architect lead roles for Fidelity’s E-business design group, Thomson Financial, Razorfish, Sapient, and T. Rowe Price. Adrian earned his BA from the University of Southern California and his Masters from the Harvard Graduate School of Design.

Currently he is a partner at Mendoza Design, a Boston-based UX and design consultancy; and is a co-founder of Marlin Mobile a user experience, optimization, and performance company. Additionally, he is a senior lecturer at Mass Art in Boston, MA

Affiliations and Expertise

partner at Mendoza Design, a Boston-based UX and design consultancy; and is a co-founder of Marlin Mobile a user experience, optimization, and performance company.

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