Mission and Business Philosophy

Mission and Business Philosophy

1st Edition - October 5, 1992

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  • Authors: Andrew Campbell, Kiran Tawadey
  • eBook ISBN: 9781483103655

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Mission and Business Philosophy discusses the role of a mission in an organization. The book is comprised of seven chapters; each chapter relates mission to an aspect of an organization. he first chapter discusses the findings of the research done by the author, which help explains how a mission plays a central role in organizational management. Chapters 2 to 6 relate the mission statement to the different aspects of an organization, such as motivation, culture, leadership, and ethics. Chapter 7 provides an advice in writing a mission statement. The book will be of great use to individuals, particularly those who are in leadership position.

Table of Contents

  • Preface


    1 What is Mission?

    Mission is the Rationale for the Existence of an Organization That Makes it Worthwhile in the Eyes of Its Stakeholders, Particularly Employees

    2 Mission and Motivation

    Self-fulfillment and Meaning Help Make People's Work-lives Worthwhile

    Higher and Lower Needs

    One More Time: How do you Motivate Employees

    Human Nature: Why is it Elusive

    Man Waiting for Motivation

    Human Resources and Philosophy

    3 Mission and Culture

    The Values and Beliefs of the Organization Give People a Feeling of Pride and a Sense of Commitment

    The Z Organization

    Values: The Core of the Culture

    Minerva's Owl: Building a Corporate Value System

    Helping Men Grow

    Great Companies Make Meaning

    4 Mission and Leadership

    Leaders can Create Vast Resources of Energy by Releasing the Emotional Commitment of Their People

    The Nature of Executive Responsibility

    The Case for Institutionalizing Values

    Attention through Vision

    5 Mission and ethics

    Codes of Ethics are Guidelines for Corporate Behavior

    Ethics and Competitiveness-putting First Things First

    What is 'Business Ethics'

    What is Necessary for Corporate Moral Excellence

    Ethics as a Way of Life

    6 Mission and Mission Statements

    Attempts at Defining the Contents of Mission Statements

    The Company Mission as a Strategic Tool

    How Companies Define their Mission

    How to Write a Purpose Statement

    The Effectiveness of Corporate Codes of Ethics

    7 Do you Have a Good Mission Statement

    The Criteria that Define a Good Mission Statement



Product details

  • No. of pages: 366
  • Language: English
  • Copyright: © Butterworth-Heinemann 1992
  • Published: October 5, 1992
  • Imprint: Butterworth-Heinemann
  • eBook ISBN: 9781483103655

About the Authors

Andrew Campbell

Kiran Tawadey

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