
Methods in Consumer Research, Volume 2
Alternative Approaches and Special Applications
Resources
Description
Key Features
- Presents comprehensive coverage of new and emerging techniques in consumer science
- Provides examples of successful application of the methodologies presented throughout
- Identifies how to design research for special populations, including children, the elderly and low-income consumers
- Discusses sensitivity to cross-cultural populations and emerging markets
- Includes research design for food, cosmetic and household products
- Highlights both psychological and physiological consumer measurements
Readership
Academics in sensory and consumer science, psychology, marketing, nutrition, R&D managers in food and non-food companies, People working in marketing and consultancy companies
Table of Contents
Part I. Doing consumer research in-context
1. Influence of contextual variables on consumer choice
2. Evoked contexts
3. Immersive techniques and virtual reality
4. Evaluation of meals and food pairings
5. Situational factorsPart II. Health-related Issues
6. Food intake
7. Satiety and satiation
8. WellbeingPart III. Psychological and Physiological Measurements
9. Implicit associations
10. Face reader
11. Physiological measurements, EEG and fmRI
12. Eye-trackingPart IV. Designing Studies for Specific Populations
13. Children
14. Elderly
15. Low-income population
16. Cross cultural studies
17. Emerging markets (China, Africa, Middle East)Part V. Consumer Research with Non-food Products
18. Cosmetic products
19. Household products
20. Consumer driven product design
Product details
- No. of pages: 478
- Language: English
- Copyright: © Woodhead Publishing 2018
- Published: January 2, 2018
- Imprint: Woodhead Publishing
- Hardcover ISBN: 9780081017432
- eBook ISBN: 9780081017449
About the Editors
Gaston Ares
Affiliations and Expertise
Paula Varela
Affiliations and Expertise
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