Description

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

Key Features

* Takes a communications approach to crisis management and recovery * Provides 20 strategies and a wide-scale model to draw a positive approach from negative circumstances * Illustrates the issues, problems and solutions with in-depth case studies

Readership

Primary audience: tourism professionals including destination marketers, government officials, managers of tourism destinations, public relations professionals; Secondary audience: advanced undergraduate and graduate students in tourism marketing.

Details

No. of pages:
248
Language:
English
Copyright:
© 2008
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750684521
Electronic ISBN:
9780080557076

About the authors

Eli Avraham

Affiliations and Expertise

Senior lecturer, Department of Communication, University of Haifa, Israel

Eran Ketter

Affiliations and Expertise

Department of Communication, University of Haifa, Israel.

Reviews

"This is an important book which gives a wealth of practical, well-researched communications advice to cities and countries in times of crisis. The authors' exploration of the impact of critical events on place image is sound, sensible and makes an important contribution to the field. Highly recommended reading for national, regional and city administrators." Simon Anholt, Government Advisor and Author