This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself
Emphasis on creativity and innovation
Practical advice from practitioners on what works and what does not
Practitioners and students of Library and Information Science
Table of Contents
Why market libraries? The language of marketing; Innovation 101; Trends; Purple cows, free prizes, and Moogle, oh my! Finding the $$$; Market research; Branding; Buzz; Marketing to women; Marketing to millenials; Marketing yourself.
Nancy Rossiter has been a professor, writer, entrepreneur, author and mentor for the past ten years. As an Assistant Professor at Simmons College’s Graduate School of Library and Information Science, Nancy taught Marketing the Library, Information Entrepreneurship, and Management classes and was a sought after speaker on library issues. Her first book Making a Difference: Leadership in Academic Libraries with Peter Hernon was published in 2007. She has also taught at Bryant University, Providence College, Worcester Polytechnic Institute, and is currently an Assistant Professor at the Davis College of Business at Jacksonville University. She has an MBA from Bryant University and a Doctorate from the University of Sarasota. Nancy enjoys reading, gardening, rehabbing old homes, jogging and has been a competitive triathlete. She lives in Amelia Island, Florida with her rescued collies, Holly and Elsie.
…a logical structure and additions such as case studies, exercises and suggestions for further reading., The Electronic Library