Description

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

Key Features

  • Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself
  • Emphasis on creativity and innovation
  • Practical advice from practitioners on what works and what does not

Readership

Practitioners and students of Library and Information Science

Table of Contents

Why market libraries? The language of marketing; Innovation 101; Trends; Purple cows, free prizes, and Moogle, oh my! Finding the $$$; Market research; Branding; Buzz; Marketing to women; Marketing to millenials; Marketing yourself.

Details

No. of pages:
236
Language:
English
Copyright:
© 2008
Published:
Imprint:
Chandos Publishing
Print ISBN:
9781843343059
Electronic ISBN:
9781780631271

Reviews

…a logical structure and additions such as case studies, exercises and suggestions for further reading., The Electronic Library