This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
- Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself
- Emphasis on creativity and innovation
- Practical advice from practitioners on what works and what does not
Practitioners and students of Library and Information Science
Why market libraries? The language of marketing; Innovation 101; Trends; Purple cows, free prizes, and Moogle, oh my! Finding the $$$; Market research; Branding; Buzz; Marketing to women; Marketing to millenials; Marketing yourself.
- No. of pages:
- © Chandos Publishing 2008
- 31st March 2008
- Chandos Publishing
- eBook ISBN:
- Hardcover ISBN:
- Paperback ISBN:
…a logical structure and additions such as case studies, exercises and suggestions for further reading., The Electronic Library