Market Insanity

Market Insanity

A Brief Guide to Diagnosing the Madness in the Stock Market

1st Edition - March 6, 2018

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  • Author: Michael Taillard
  • Paperback ISBN: 9780128131152
  • eBook ISBN: 9780128131169

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Market Insanity: A Brief Guide to Diagnosing the Madness in the Stock Market is an engaging and accessible primer which applies modern behavioral finance to equity markets. It helps readers understand how logical investment decisions can be betrayed by what Taillard calls "the insanity," all those behavioral quirks which cause us to achieve less than optimal utility. The book describes how limited information, habit, the rules of the game, asymmetric information and ego blend together in potentially toxic ways in market environments, thus creating bubbles, stock runs, and more prosaically, even ‘normal’ equity prices. In addition, the book discusses the implications of these behaviors in-depth. In so doing, it helps the reader to not only predict the madness within equity markets, but also helps them develop solutions that address and mitigate outcomes.

Key Features

  • Provides detailed and accurate descriptions of the most relevant behavioral anomalies for finance
  • Entertainingly written by a veteran consultant with 15+ years experience helping companies explain anomalous finance behavior in non-economic language
  • Shows how educated finance professionals can use behavioral insights to help build finance solutions
  • Addresses the implications for equity markets in deviations from rationality paradigms
  • Draws on a vast range of literature in explaining anomalous behavior, including economic psychology, economic psychology, evolutionary psychology, anthropology and animal behavior


Upper division undergraduate and graduate finance, accounting or economic students studying tractable behavioral finance problems, and particularly those seeking preparatory reading for upcoming behavioral finance course. Practitioners, including investment managers, financial controllers and treasurers are likely to be interested

Table of Contents

  • 1. Introduction
    2. The Rational Fallacy
    3. Bizarre Biases
    4. Bad Behavior
    5. Problematic Perception
    6. Feeling Foolish
    7. Mindful Measures
    8. Conclusion

Product details

  • No. of pages: 138
  • Language: English
  • Copyright: © Academic Press 2018
  • Published: March 6, 2018
  • Imprint: Academic Press
  • Paperback ISBN: 9780128131152
  • eBook ISBN: 9780128131169

About the Author

Michael Taillard

Michael Taillard, PhD, MBA, is an economic researcher, author, consultant, and professor whose work emphasizes applied strategy and behavioral research. He has worked with private companies, federal and local government and political organizations, nonprofits, and a variety of media outlets. He currently holds adjunct status in the graduate schools at Central Michigan University as well as Bellevue University. He is the author of Market Insanity: A Brief Guide to Diagnosing the Madness in the Stock Market (Elsevier, 2018) as well as numerous other books including Economics & Modern Warfare, Psychology & Modern Warfare, , and 101 Things Everyone Needs to Know about the Global Economy.

Affiliations and Expertise

Professor, Central Michigan University, Mount Pleasant, Michigan and Bellevue University, Bellevue, Nebraska, USA

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  • Don Fri Jan 12 2018

    Great book!

    This book is the most fun I've had with economics or neurology, ever!