World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or environment is therefore vital. Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often government owned and subject to political debate, they have iconic status and are therefore crucial to national tourism industries, and often involve a large number of stakeholders within their management structures. This text considers all of these aspects in arriving at solutions for site management principles. In 12 chapters and 5 case studies it covers issues such as WHS designation, marketing, visitor management, revenue generation and management. Each chapter will examine the management issues associated with managing heritage within the WH Sites, making clear use of management practices to apply the theory. Managing World Heritage Sites: Includes international case studies such as World Heritage Sites in the Americas, Machupicchu, Stonehenge, Central Eastern Rainforest Reserves of Australia, Megalithic Temples of Malta. Is authored by an international contributor team of well known and respected experts in this field Has a user friendly and logical structure including aims, introduction, case study, conclusion, references and websites and examples best practice. 5 specific case study chapters including a location map, an explanation of key issues, conclusion, and questions for self-study

Key Features

* Covers the management issues encountered at cultural and natural world heritage sites including designation, marketing, visitor management, revenue generation and management. * Illustrated with international case studies including World Heritage Sites in the Americas, Machupicchu, Stonehenge, Central Eastern Rainforest Reserves of Australia, Megalithic Temples of Malta. * International contributor team of well known and respected experts in this field


Primary: Undergraduate Levels 3 and 4 and postgraduate students on tourism hospitality and leisure management courses that take options in visitor attraction management. (HESA statistics for 1999 calculated a total of 18,928 students on such degree courses.) Secondary: Practitioners and ug and pg students of business and management with options in tourism and leisure.

Table of Contents

Contents; List of figures; List of tables; Editors and contributors; Foreword; Professor Henry Cleere; Preface; List of abbreviations; Part One Introduction to World Heritage Sites; 1 World Heritage Site Designation: Anna Leask; 2 Implementing the World Heritage Convention: What happens after listing?: C. Michael Hall; Part Two Management of World Heritage Sites; 3 Stakeholders and Community Participation: Sue Millar; 4 Marketing Issues and World Heritage Sites: Stephen W. Boyd and Dallen J. Timothy; 5 Destination Management: An Holistic Approach. Liverpool Maritime Mercantile City: Bryn Parry; 6 Visitor Management at World Heritage Sites: Myra Shackley; Part Three Generating and Managing Revenue; 7 Tourism’s Contribution to World Heritage Site Management: Janet Cochrane & Richard Tapper; 8 Juxtaposing the Timeless and the Ephemeral: Staging Festivals and Events at World Heritage Sites: Melanie Smith, Elizabeth Carnegie & Martin Robertson; 9 Information Communication Technology Applications for World Heritage Site Management: Dimitrios Buhalis, Ruth Owen and Daniel Pletinckx; Part Four Strategy; 10 Strategy and Policy for the World Heritage Convention: Goals, Practices and Future Solutions: Greg J. Ashworth and Bart J.J. van der Aa; The Future Market for World Heritage Sites: Alan Fyall and Tijana Rakic; Part Five Case Studies; 12 Visitor Management Issues at Stonehenge, UK: Peter Mason and I-Ling Kuo; 13 Sustainable Development in Tourism: A Proposition for Machupicchu, Peru: Otto Regalado-Pezua and Jesus Arias-Valencia; 14 Managing Visitor Impacts at Lijiang, China: Hilary du Cros ; 15 Managing an urban World Heritage Site: The development of the Cultural Avenue Project in Budapest: Laszlo Puczko and Tamara Ratz; 16 Tourism Development, Empowerment and the Tibetan Minority: Jiuzhaigou National Nature Reserve, China: Li Fung Mei Sarah; 17 World Heritage Sites in the Americas: Dallen J. Timothy and Stephen W. Boyd; 18 World Heritage Listing: The Case of Huangshan (Y


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About the authors

Anna Leask

Anna is Senior Lecturer in Tourism at Napier University, Edinburgh, UK. Her teaching and research interests combine and lie principally in the areas of heritage visitor attraction management, visitor attraction pricing and general conference management. She has also co-edited Managing Visitor Attractions: New Directions (2003) with Alan Fyall and Brian Garrod and Heritage Visitor Attractions: An Operations Management Perspective (1999) with Ian Yeoman. Anna has presented and published extensively in the field of visitor attraction management in both UK and international contexts. She is currently leading research in the School of Marketing & Tourism and the Centre for Festival and Event Management at Napier University.

Alan Fyall

Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat.