Managing Social Media in Libraries

1st Edition

Finding Collaboration, Coordination, and Focus

Authors: Troy Swanson
Print ISBN: 9781843347118
eBook ISBN: 9781780633770
Imprint: Chandos Publishing
Published Date: 24th September 2012
Page Count: 194
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Institutional Access


Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.

Key Features

  • Provides practical ways of thinking about social media for library managers and leaders
  • Provides examples of policies, workflows, and uses of social media tools for library managers and leaders
  • Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination


Practicing librarians, library managers, and students of Library and Information Science

Table of Contents

List of figures

List of abbreviations



Preface: make social media fit your library

About the author

Chapter 1: Where have we been with social media?



Filtering vs searching

Attention is expensive, while storage is cheap

Time to step back and refocus

Chapter 2: Library organizations as loosely-coupled systems



Coordination tools

Presidio of San Francisco Coast Guard Station

What are coordination tools?

The library as loosely-coupled system

Strengths and weaknesses of loosely- coupled systems

Chapter 3: Social media in loosely-coupled systems



Internal: capturing knowledge

Internal: collaboration

External: marketing and outreach

Internal and external: giving your people a voice

Internal and external: connecting virtual and physical


Chapter 4: Defining a purpose



Technology adoption

The difference between marketing and community

Joining the conversation

Generated content vs curated content in a fact-checking world

News about the library

Capturing events

User contributions

Capturing internal knowledge


Decision making


Finding a focus

Start a good blog

Challenges of participation

Chapter 5: Connecting social media tools to the organization



Conundrum of control

Coordination tools and social media

Policies and engagement

Crafting a Social Media Policy

Impact of budgets

Organizational culture and participation rules: creating a shared vision

Management and coordina


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Chandos Publishing
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About the Author

Troy Swanson

Troy A. Swanson is Teaching & Learning Librarian and Library Department Chair at Moraine Valley Community College in the USA. Troy has managed the library’s web presence since the year 2000. He implemented his library’s blogs in 2004 using a content management approach, and the library’s first podcasts for cultural events in 2006. He has published on the library website design and usability in the Journal of Academic Librarianship and Internet Reference Services Quarterly. Troy also writes as a guest author on the Tame the Web blog. His Ph.D. dissertation focused on the management of Web 2.0 in higher education. He has also written on information literacy instruction for college students.

Affiliations and Expertise

Moraine Valley Community College, USA


"Managing social media in libraries is highly recommended for all libraries for staff development, and especially recommended for managers looking to develop their institutional social media. The emphasis on a cohesive, coordinated, and institutional view is much needed."--The Australian Library Journal, Vol. 63, No. 1, 2014
This book is a reflection and critical analysis of the use of social media in libraries that rises above and beyond the typical tool-of-the-month style tomes and provides something much more important: a detailed analysis of the whys of social media and the hows of getting staff and library users involved., Extract from foreword by Michael Stephens