Managing Social Media in Libraries

Managing Social Media in Libraries

Finding Collaboration, Coordination, and Focus

1st Edition - September 24, 2012

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  • Author: Troy Swanson
  • eBook ISBN: 9781780633770

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Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.

Key Features

  • Provides practical ways of thinking about social media for library managers and leaders
  • Provides examples of policies, workflows, and uses of social media tools for library managers and leaders
  • Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination


Practicing librarians, library managers, and students of Library and Information Science

Table of Contents

  • List of figures

    List of abbreviations



    Preface: make social media fit your library

    About the author

    Chapter 1: Where have we been with social media?



    Filtering vs searching

    Attention is expensive, while storage is cheap

    Time to step back and refocus

    Chapter 2: Library organizations as loosely-coupled systems



    Coordination tools

    Presidio of San Francisco Coast Guard Station

    What are coordination tools?

    The library as loosely-coupled system

    Strengths and weaknesses of loosely- coupled systems

    Chapter 3: Social media in loosely-coupled systems



    Internal: capturing knowledge

    Internal: collaboration

    External: marketing and outreach

    Internal and external: giving your people a voice

    Internal and external: connecting virtual and physical


    Chapter 4: Defining a purpose



    Technology adoption

    The difference between marketing and community

    Joining the conversation

    Generated content vs curated content in a fact-checking world

    News about the library

    Capturing events

    User contributions

    Capturing internal knowledge


    Decision making


    Finding a focus

    Start a good blog

    Challenges of participation

    Chapter 5: Connecting social media tools to the organization



    Conundrum of control

    Coordination tools and social media

    Policies and engagement

    Crafting a Social Media Policy

    Impact of budgets

    Organizational culture and participation rules: creating a shared vision

    Management and coordination

    Motivating employees to use

    Living with mistakes

    Finding collaboration, coordination and focus

    Chapter 6: Integrating with standard websites



    The homepage is the homepage

    Land wars

    Usability testing

    Integrating across the sites

    Gaining efficiency through RSS

    OPACs, subscription tools and social media

    The death of social media pages

    Unified voices

    Chapter 7: Leadership: big ideas do not have to be that big



    New librarianship

    No one can predict the future

    Predicting the future

    Identity crisis




Product details

  • No. of pages: 194
  • Language: English
  • Copyright: © Chandos Publishing 2012
  • Published: September 24, 2012
  • Imprint: Chandos Publishing
  • eBook ISBN: 9781780633770

About the Author

Troy Swanson

Troy A. Swanson is Teaching & Learning Librarian and Library Department Chair at Moraine Valley Community College in the USA. Troy has managed the library’s web presence since the year 2000. He implemented his library’s blogs in 2004 using a content management approach, and the library’s first podcasts for cultural events in 2006. He has published on the library website design and usability in the Journal of Academic Librarianship and Internet Reference Services Quarterly. Troy also writes as a guest author on the Tame the Web blog. His Ph.D. dissertation focused on the management of Web 2.0 in higher education. He has also written on information literacy instruction for college students.

Affiliations and Expertise

Moraine Valley Community College, USA

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