Managing Social Media in Libraries

List of figures

List of abbreviations

Acknowledgements

Foreword

Preface: make social media fit your library

About the author

Chapter 1: Where have we been with social media?

Abstract:

Introduction

Filtering vs searching

Attention is expensive, while storage is cheap

Time to step back and refocus

Chapter 2: Library organizations as loosely-coupled systems

Abstract:

Introduction

Coordination tools

Presidio of San Francisco Coast Guard Station

What are coordination tools?

The library as loosely-coupled system

Strengths and weaknesses of loosely- coupled systems

Chapter 3: Social media in loosely-coupled systems

Abstract:

Introduction

Internal: capturing knowledge

Internal: collaboration

External: marketing and outreach

Internal and external: giving your people a voice

Internal and external: connecting virtual and physical

Disintermediation

Chapter 4: Defining a purpose

Abstract:

Introduction

Technology adoption

The difference between marketing and community

Joining the conversation

Generated content vs curated content in a fact-checking world

News about the library

Capturing events

User contributions

Capturing internal knowledge

Collaboration

Decision making

Visibility

Finding a focus

Start a good blog

Challenges of participation

Chapter 5: Connecting social media tools to the organization

Abstract:

Introduction

Conundrum of control

Coordination tools and social media

Policies and engagement

Crafting a Social Media Policy

Impact of budgets

Organizational culture and participation rules: creating a shared vision

Management and coordination

Motivating employees to use

Living with mistakes

Finding collaboration, coordination and focus

Chapter 6: Integrating with standard websites

Abstract:

Introduction

The homepage is the homepage

Land wars

Usability testing

Integrating across the sites

Gaining efficiency through RSS

OPACs, subscription tools and social media

The death of social media pages

Unified voices

Chapter 7: Leadership: big ideas do not have to be that big

Abstract:

Introduction

New librarianship

No one can predict the future

Predicting the future

Identity crisis

Glossary

Bibliography

Index

Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.

• Provides practical ways of thinking about social media for library managers and leaders
• Provides examples of policies, workflows, and uses of social media tools for library managers and leaders
• Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination

Practicing librarians, library managers, and students of Library and Information Science