COVID-19 Update: We are currently shipping orders daily. However, due to transit disruptions in some geographies, deliveries may be delayed. To provide all customers with timely access to content, we are offering 50% off Science and Technology Print & eBook bundle options. Terms & conditions.
Managing Social Media in Libraries - 1st Edition - ISBN: 9781843347118, 9781780633770

Managing Social Media in Libraries

1st Edition

Finding Collaboration, Coordination, and Focus

Author: Troy Swanson
Paperback ISBN: 9781843347118
eBook ISBN: 9781780633770
Imprint: Chandos Publishing
Published Date: 24th September 2012
Page Count: 194
Sales tax will be calculated at check-out Price includes VAT/GST
Price includes VAT/GST

Institutional Subscription

Secure Checkout

Personal information is secured with SSL technology.

Free Shipping

Free global shipping
No minimum order.

Table of Contents

List of figures

List of abbreviations



Preface: make social media fit your library

About the author

Chapter 1: Where have we been with social media?



Filtering vs searching

Attention is expensive, while storage is cheap

Time to step back and refocus

Chapter 2: Library organizations as loosely-coupled systems



Coordination tools

Presidio of San Francisco Coast Guard Station

What are coordination tools?

The library as loosely-coupled system

Strengths and weaknesses of loosely- coupled systems

Chapter 3: Social media in loosely-coupled systems



Internal: capturing knowledge

Internal: collaboration

External: marketing and outreach

Internal and external: giving your people a voice

Internal and external: connecting virtual and physical


Chapter 4: Defining a purpose



Technology adoption

The difference between marketing and community

Joining the conversation

Generated content vs curated content in a fact-checking world

News about the library

Capturing events

User contributions

Capturing internal knowledge


Decision making


Finding a focus

Start a good blog

Challenges of participation

Chapter 5: Connecting social media tools to the organization



Conundrum of control

Coordination tools and social media

Policies and engagement

Crafting a Social Media Policy

Impact of budgets

Organizational culture and participation rules: creating a shared vision

Management and coordination

Motivating employees to use

Living with mistakes

Finding collaboration, coordination and focus

Chapter 6: Integrating with standard websites



The homepage is the homepage

Land wars

Usability testing

Integrating across the sites

Gaining efficiency through RSS

OPACs, subscription tools and social media

The death of social media pages

Unified voices

Chapter 7: Leadership: big ideas do not have to be that big



New librarianship

No one can predict the future

Predicting the future

Identity crisis





Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.

Key Features

  • Provides practical ways of thinking about social media for library managers and leaders
  • Provides examples of policies, workflows, and uses of social media tools for library managers and leaders
  • Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination


Practicing librarians, library managers, and students of Library and Information Science


No. of pages:
© Chandos Publishing 2012
24th September 2012
Chandos Publishing
Paperback ISBN:
eBook ISBN:


"Managing social media in libraries is highly recommended for all libraries for staff development, and especially recommended for managers looking to develop their institutional social media. The emphasis on a cohesive, coordinated, and institutional view is much needed."--The Australian Library Journal, Vol. 63, No. 1, 2014
This book is a reflection and critical analysis of the use of social media in libraries that rises above and beyond the typical tool-of-the-month style tomes and provides something much more important: a detailed analysis of the whys of social media and the hows of getting staff and library users involved., Extract from foreword by Michael Stephens

Ratings and Reviews

About the Author

Troy Swanson

Troy A. Swanson is Teaching & Learning Librarian and Library Department Chair at Moraine Valley Community College in the USA. Troy has managed the library’s web presence since the year 2000. He implemented his library’s blogs in 2004 using a content management approach, and the library’s first podcasts for cultural events in 2006. He has published on the library website design and usability in the Journal of Academic Librarianship and Internet Reference Services Quarterly. Troy also writes as a guest author on the Tame the Web blog. His Ph.D. dissertation focused on the management of Web 2.0 in higher education. He has also written on information literacy instruction for college students.

Affiliations and Expertise

Moraine Valley Community College, USA