Managing Markets and Customers Revised Edition

1st Edition

Management Extra

Authors: Elearn
Paperback ISBN: 9780080557397
Imprint: Pergamon Flexible Learning
Published Date: 9th January 2009
Page Count: 132


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Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics.

Titles in the series:

  • Business Environment
  • Change Management
  • Development for High Performance
  • Effective Communications
  • Financial Management
  • Information and Knowledge Management
  • Leadership and Management in Organisations
  • Leading Teams
  • Making Sense of Data and Information
  • Managing Markets and Customers
  • Managing for Results
  • Managing Health, Safety and Working Environment
  • Managing Legal and Ethical Principles
  • Managing Yourself
  • Positive Working Relationships
  • Project Management
  • Quality and Operations Management
  • Reaching Your Goals Through Innovation
  • Recruitment and Selection
  • Reputation Management

The series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind. They are designed to help you improve your management skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards.

Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development.

"You found it – what a find! A practical resou

Key Features

  • Structured, well-presented material in a large format—ideal for training and self-study
  • Focused on the skills and knowledge needed to improve performance
  • Series books cover a broad range of practical management topics


Self-learners looking to further their knowledge of key management areas; Managers taking vocational and continuing professional development courses in management topics.


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© Pergamon Flexible Learning 2009
Pergamon Flexible Learning
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