Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments.
Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world.
The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.
Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.
Sean Hamil is a lecturer at Birkbeck College, University of London, UK.
Simon Chadwick is Professor of Sport Business Strategy and Marketing, Coventry University, UK.
- Contributed to by a world-class team of experts and well edited by two specialists in football management
- Comprehensive coverage of all key issues in football internationally, with a strong balance of academic and practitioner analysis and comment
- Presented in a clear and structured format, easy-to-use for readers with clear signposts throughout the text
Undergraduate students on football studies, sport management and leisure management degrees; sport managers
This will be an edited book, with different authors contributing chapters to the text. The editors themselves will contribute at least two chapters each.
Each chapter of the book will be structured accordingly:
- Statement of learning outcomes
- Overview of chapter
- Case study and discussion questions
- Guided questions
- Key words
- Guided reading
- Recommended websites
In the first section of the book, the aim is to provide readers with an introduction to key management disciplines. Each chapter will be written specifically in relation to football.
SECTION 1 MANAGING FOOTBALL
Chapter 1 Introduction & market overview Chapter 2 Ownership & governance Chapter 3 Finance, revenue generation & cost control Chapter 4 Broadcasting & technology Chapter 5 International & global development Chapter 6 Sport marketing & sponsorship Chapter 7 Law & regulation Chapter 8 Organising and human resource management Chapter 9 Supply chains, retailing & distribution Chapter 10 Leagues & competitions Chapter 11 Agents & intermediaries Chapter 12 Stadiums & facilities Chapter 13 Public relations and the media
In the second section of the book, the current state of football in the world's leading five football markets will be examined. Each chapter will specifically set out to profile the current state of the industry in each country and will examine some of the management challenges facing football managers in the respective countries. Each chapter author will also consider what could happen to football in the future.
- No. of pages:
- © Butterworth-Heinemann 2009
- 4th September 2009
- Paperback ISBN:
Lecturer, Birkbeck College, University of London, UK
Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Leader of the Ambushing, Sponsorship and Sport Marketing Group, at Coventry University (UK). He is also a Director of the Birkbeck Sport Business Centre at the University of London. Simon is co-editor of the books ‘The Business of Sport Management’, ‘The Marketing of Sport’ and ‘The Business of Tourism Management’ (all published by FT Prentice Hall), and is also Editor of the International Journal of Sports Marketing and Sponsorship, Elsevier’s Sport Marketing book series and the Henry Stewart Sports Marketing Talk Series. Simon has worked with numerous organisations from across sport including FC Barcelona, Atletico Madrid, Chivas US, the four Grand Slam tennis tournaments, the Football Association (FA), Sport England, the International Tennis Federation, Sport Business, Red Mandarin and International Marketing Reports.
Professor of Sport Business Strategy and Marketing, Coventry University, UK