Description

The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.

Key Features

* An introduction to the management of operations and project planning for the event planner and venue provider * Examines quality in the events industry and its effects on customer satisfaction, resource efficiency and event success. * The only text to take generic operations management theories and skills and relate them specifically to the events industry

Readership

Levels 2 and 3 of Events Management degree courses and related options (from 2004 there will be over 70 degree courses in Events in the UK alone. A rapidly growing area). Also Masters students on conversion courses and professionals already in the industry.

Table of Contents

Introduction; An overview of operations: The events organisations and project management; Assessing customer needs; How operations achieve strategic objectives; Managing inter-relationships within the event industry; An inner-view of operations: Planning and control of an event project and its implementation; Forecasting techniques and capacity management strategies; Scheduling, inventory and time management; Resource decisions; Overall quality: Managing staff motivations; What quality awareness offers; Project evaluation; Doing it differently; Glossary; Index

Details

No. of pages:
288
Language:
English
Copyright:
© 2006
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750663625

About the authors

J. Nevan Wright

Professor Nevan Wright is a Principal Lecturer in Management with the Auckland University of Technology, New Zealand. He is also an associate member of faculty at Henley Management College. His previous experience includes General Manager in multinational companies and commissioned service in Royal NZ Air Force.

Reviews

The text is written in a concise manner in which there are no wasted words. Concepts are quickly introduced, explained and related. This brevity makes the text suitable for entry level students into the field. It delivers information students need to know using a straightforward writing style that will encourage them to actually read the text.- Wayne W. Smith, Department of Hospitality and Tourism Management, College of Charleston, Charleston, South Carolina, USA